You’re living the dream, right? Owning your own business, being your own boss, setting your own schedule—is it everything you’d hoped it would be?read more
How important is social media to the success of your business? That depends.
Are your customers on social media, such as Facebook, Instagram or LinkedIn?
If so, you should be there too.read more
Does your product or service provide great before-and-after pictures? Do completion photos succeed where text descriptions fall short?
If so, and you’re not already using an image-centric social media platform to drive sales, it’s high time to get started. Your customers are already there.read more
Picture this: Your business has been humming along for 10 years. You have a sustainable base of customers, you receive good feedback on your products, and your social media following is slowly growing.read more
You have a small business, and it’s doing well. Word of mouth has been good to you. You’ve built a great network from the ground up, and you maintain enough business to comfortably get by. Do you really need a website?read more
If you aren't using video to help promote your products, services, or to simply engage with your customers, it's time to catch up. Video is a prominently used feature that brings life to your business and helps give viewers behind-the-scenes looks and insight into your business. It's also a great tool to help explain how to use what you have to offer or to answer common questions from customers.read more
You’ve initiated your business into the world of email marketing, and your first few campaigns have launched. But how can you tell if people are reading your messages? How do you know if your campaign is truly effective?read more
You likely have several pictures in mind of your ideal customers (especially if you’ve been diligent with your buyer personas). But are you taking advantage of an easy way to target these ideal prospects with your Facebook or LinkedIn posts?read more
It is amazing the amount of small businesses who hire outside business consulting firms to help give guidance and ask the right questions. I believe we all have the desire to be told we are on the right track, and, at the same time, we have the sense to know that we won’t be right 100% of the time.read more
On the next $1,000 you spend on marketing, do you (or your boss) know how much revenue you’re going to get?
Even better, do you know how much profit you’re going to make?
At least you’re in good company; it seems like most don’t know, and I would argue that the lack of a solid number is the greatest self-imposed limit to your company’s growth.
Here’s my logic:read more