i7 Marketing Blog

May 14

10 Steps to Creating a Quality Website

It has never been more important to craft a website that people will remember positively. Some sources (including Mill for Business) say there are well over 1 billion websites while others say that the number is growing closer to 2 billion. Here are some tips to make your website stand apart from the rest. 

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Apr 09

How to Find and Win Featured Snippets

Have you ever noticed that sometimes you ask a question on Google and you're given the answer within the search engine results — without clicking on a link? Are you already familiar with how these answers appear and would like to know how you can make your website provide these answers? Well, these are known as featured snippets. Featured snippets are selected search results that are in a box at the top of Google's organic results. In this article, I’m going to break down my best tips and practices on how to win and keep featured snippets.

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Feb 27

How to Set Up Your Cloud-Based Business

Virtual offices are becoming more commonplace. Companies like the reduced costs of a virtual office compared to the costs of maintaining a physical office. Even companies with a physical space want the flexibility to hire the best talent, regardless of where in the world that talent lives. 

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Feb 06

Setting Your PPC Budget: What Should You Pay Per Click?

Seeing your business listed high on the first page of search engine results for your chosen keywords remains an online marketing holy grail. You may even be targeting the coveted "position zero"; the information Google highlights in a box at the very tippy-top of the page – above the ads and organic search results. These are worthwhile goals.

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Nov 20

PPC Advertising Made Simple: A Crash Course for Your Business

As you further delve into digital marketing, you’re hearing a lot about how PPC, or Pay-Per-Click, advertising can increase exposure for your business, help boost sales, or spread the word about events or special offers. It sounds important, and it sounds effective. You know it’s time to dive in.

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Aug 16

5 Ways Marketing Agencies Pay for Themselves

More than ever, marketing today is a 24/7 operation. It has to be if you want to stay competitive. The digital transformation changed consumers' expectations about how they interact with brands and how companies present themselves to the world.

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Jul 02

Making a Real Estate Virtual Office Work for You

The digital transformation leaves no industry untouched. The same holds true for how real estate agents operate their business. The digital age offers easy, low-cost access to a wide variety of real estate agent tools that empower agents to conduct all types of business from any location, including a virtual office.

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Apr 04

9 Tips for Ramping up Your Facebook Business Page Audience

Recent controversies about privacy aside, Facebook remains a social media giant. It remains the world’s most active social media platform with 1.45 billion daily users. Somewhere in that 1.45 billion is your market. That means it’s not too late for you to build your company’s Facebook presence into a vibrant, revenue-generating community.

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Jun 04

12 Ways to Stand Out on Instagram

Instagram is today’s popular hangout. It’s no longer only younguns posting vintage-filtered pictures of their desserts. Businesses have arrived, and they’re utilizing image-centric content marketing to draw in new customers while nurturing a loyal following.

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May 01

15 Must-Haves for Small Business Websites

If you want your company’s website to stand out, get found, and engage your customers, it has to do more than just look nice and say some friendly words. Here are 15 essential elements every small business website needs to perform well.

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