Seeing your business listed high on the first page of search engine results for your chosen keywords remains an online marketing holy grail. You may even be targeting the coveted "position zero"; the information Google highlights in a box at the very tippy-top of the page – above the ads and organic search results. These are worthwhile goals.read more
As you further delve into digital marketing, you’re hearing a lot about how PPC, or Pay-Per-Click, advertising can increase exposure for your business, help boost sales, or spread the word about events or special offers. It sounds important, and it sounds effective. You know it’s time to dive in.read more
The digital transformation leaves no industry untouched. The same holds true for how real estate agents operate their business. The digital age offers easy, low-cost access to a wide variety of real estate agent tools that empower agents to conduct all types of business from any location, including a virtual office.read more
Recent controversies about privacy aside, Facebook remains a social media giant. It remains the world’s most active social media platform with 1.45 billion daily users. Somewhere in that 1.45 billion is your market. That means it’s not too late for you to build your company’s Facebook presence into a vibrant, revenue-generating community.read more
Instagram is today’s popular hangout. It’s no longer only younguns posting vintage-filtered pictures of their desserts. Businesses have arrived, and they’re utilizing image-centric content marketing to draw in new customers while nurturing a loyal following.read more
You’re living the dream, right? Owning your own business, being your own boss, setting your own schedule—is it everything you’d hoped it would be?read more
How important is social media to the success of your business? That depends.
Are your customers on social media, such as Facebook, Instagram or LinkedIn?
If so, you should be there too.read more
Does your product or service provide great before-and-after pictures? Do completion photos succeed where text descriptions fall short?
If so, and you’re not already using an image-centric social media platform to drive sales, it’s high time to get started. Your customers are already there.read more