Seeing your business listed high on the first page of search engine results for your chosen keywords remains an online marketing holy grail. You may even be targeting the coveted "position zero"; the information Google highlights in a box at the very tippy-top of the page – above the ads and organic search results. These are worthwhile goals.read more
As you further delve into digital marketing, you’re hearing a lot about how PPC, or Pay-Per-Click, advertising can increase exposure for your business, help boost sales, or spread the word about events or special offers. It sounds important, and it sounds effective. You know it’s time to dive in.read more
Recent controversies about privacy aside, Facebook remains a social media giant. It remains the world’s most active social media platform with 1.45 billion daily users. Somewhere in that 1.45 billion is your market. That means it’s not too late for you to build your company’s Facebook presence into a vibrant, revenue-generating community.read more
Instagram is today’s popular hangout. It’s no longer only younguns posting vintage-filtered pictures of their desserts. Businesses have arrived, and they’re utilizing image-centric content marketing to draw in new customers while nurturing a loyal following.read more
How important is social media to the success of your business? That depends.
Are your customers on social media, such as Facebook, Instagram or LinkedIn?
If so, you should be there too.read more
Picture this: Your business has been humming along for 10 years. You have a sustainable base of customers, you receive good feedback on your products, and your social media following is slowly growing.read more
You likely have several pictures in mind of your ideal customers (especially if you’ve been diligent with your buyer personas). But are you taking advantage of an easy way to target these ideal prospects with your Facebook or LinkedIn posts?read more