i7 Marketing Blog

Elisa Silverman

The daughter of a newspaper columnist, Elisa grew up a ward of the grammar police. She's appreciated the power of words to inspire, motivate, and connect people ever since. Elisa has been a content writer for nearly eight years and has a professional background in law and technology. She's an avid enthusiast of the arts, soothing spas, and all of Chicago's sports teams.

Recent Posts

Aug 17

The Importance of Great Messaging

Companies spend a lot on marketing. According to CMO Survey – Special COVID-19 Edition, marketing budgets now take up the highest percentage of companies’ revenue and budgets. This is true even as revenue and budgets have gotten smaller since the pandemic began. The fight for companies to get their share of rebound spending is real.

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Feb 27

How to Set Up Your Cloud-Based Business

Virtual offices are becoming more commonplace. Companies like the reduced costs of a virtual office compared to the costs of maintaining a physical office. Even companies with a physical space want the flexibility to hire the best talent, regardless of where in the world that talent lives. 

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