Google is the most dominant search engine in use. If you want your flooring business to rank high in Google search results, it needs to have a Google My Business (GMB) profile. Research shows that GMB features are the single biggest driver for ranking high enough to get placement in the search engine results’ most highly valued real estate. In fact, the quality of your business’s GMB profile is the single most important driver in determining its search results page location.read more
You’re living the dream, right? Owning your own business, being your own boss, setting your own schedule—is it everything you’d hoped it would be?read more
You have a small business, and it’s doing well. Word of mouth has been good to you. You’ve built a great network from the ground up, and you maintain enough business to comfortably get by. Do you really need a website?read more
If you aren't using video to help promote your products, services, or to simply engage with your customers, it's time to catch up. Video is a prominently used feature that brings life to your business and helps give viewers behind-the-scenes looks and insight into your business. It's also a great tool to help explain how to use what you have to offer or to answer common questions from customers.read more
It is amazing the amount of small businesses who hire outside business consulting firms to help give guidance and ask the right questions. I believe we all have the desire to be told we are on the right track, and, at the same time, we have the sense to know that we won’t be right 100% of the time.read more
On the next $1,000 you spend on marketing, do you (or your boss) know how much revenue you’re going to get?
Even better, do you know how much profit you’re going to make?
At least you’re in good company; it seems like most don’t know, and I would argue that the lack of a solid number is the greatest self-imposed limit to your company’s growth.
Here’s my logic:read more
So your business has decided to attend a trade show in hopes of expanding your reach. But as you look among the masses, you start to get a sense you are one of many. So the question lingers: How are you going to reach your target audience?read more
Events offer an unparalleled level of customer engagement, with an opportunity for positive personal interaction that builds loyalty. In a digital world, it can be easy to forget the value of meeting people face-to-face. We have become accustomed to simply click and purchase. This is great for one time sales and meeting customer’s immediate needs.
But it is imperative that we not lose sight of the value of building personal relationships and meeting people face-to-face and making a lasting impression that creates loyalty.