i7 Marketing Blog

Eric Wagner

While Eric now focuses on internet marketing, he also has a background in web development. He loves being among the first to find out about new tech—and better yet, being a part of making that tech succeed. Eric is known to be a good listener, seeking to understand how each individual sees the world. He is a harmonizer in group settings, cultivating unity while constructing the overall goal and strategy. When he’s not busy helping i7 clients dominate the online marketplace, Eric enjoys drone videography (he’s got a UAV pilot’s license), woodworking, community service, and all things outdoors.

Recent Posts

Mar 28

How Can Your Business Benefit from Live-Streaming?

If you aren't using video to help promote your products, services, or to simply engage with your customers, it's time to catch up. Video is a prominently used feature that brings life to your business and helps give viewers behind-the-scenes looks and insight into your business. It's also a great tool to help explain how to use what you have to offer or to answer common questions from customers. 

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Jan 12

The Dos and Don’ts of Inbound Marketing [INFOGRAPHIC]

It is amazing the amount of small businesses who hire outside business consulting firms to help give guidance and ask the right questions. I believe we all have the desire to be told we are on the right track, and, at the same time, we have the sense to know that we won’t be right 100% of the time.

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Dec 19

Does Your CEO and Marketing Team Know What Your Marketing ROI Is?

ROI Graphic-01.pngOn the next $1,000 you spend on marketing, do you (or your boss) know how much revenue you’re going to get?

Even better, do you know how much profit you’re going to make?

No?

At least you’re in good company; it seems like most don’t know, and I would argue that the lack of a solid number is the greatest self-imposed limit to your company’s growth.

Here’s my logic:

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Dec 13

Why Web Design Must Be Mobile-First

If you’ve had a serious conversation with an online marketing professional in the last two years, you’ve probably heard that more people are interacting with the web using their mobile devices, that mobile is getting more and more important, etc.

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Oct 12

Seeing Through the Eyes of Your Customers

As a small business owner it can be easy to forget that you are actually serving your clients and not the other way around. With marketing it can be just as easy to promote yourself (whether it be your services, products, knowledge, etc.) and miss a key component: What’s in it for them?
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Oct 07

Best Practices for Event Marketing: During the Event

So your business has decided to attend a trade show in hopes of expanding your reach. But as you look among the masses, you start to get a sense you are one of many. So the question lingers: How are you going to reach your target audience?

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Oct 03

Best Practices for Event Marketing: Pre-Event Planning

Events offer an unparalleled level of customer engagement, with an opportunity for positive personal interaction that builds loyalty. In a digital world, it can be easy to forget the value of meeting people face-to-face. We have become accustomed to simply click and purchase. This is great for one time sales and meeting customer’s immediate needs.
But it is imperative that we not lose sight of the value of building personal relationships and meeting people face-to-face and making a lasting impression that creates loyalty.

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Aug 11

3 Essential Keys to Marketing Your Small Business Online

In life there are essentials and there are nice-to-haves. Food: that’s an essential. Bear Grylls is quickly becoming the foremost authority/entertainer on living in the wild. There have been many times that he will eat anything he can just to stay alive. It seems grub worms are one of his staple go to meals. Personally, I prefer a good steak with grilled asparagus, that’s not so essential to survive, but nice to have. Online marketing is no different. There are the nice-to-haves and the essentials. Here are three online marketing essentials that every business needs to be successful. read more
Aug 03

4 Ways Social Media Helps in Business Networking

Networking with other business owners is a great way to get connected and gain potential referrals. A little quid-pro-quo? When it comes to running a business, not everyone is competition. As a matter of fact, there are few businesses that are completely self-sufficient. Almost every business depends on another business. Even if you run a bakery and make all your goods from scratch - the eggs, flour, and even the marquis most likely come from someone else.

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Jul 29

The Obvious, Often-Missed Reason This Company Got My $15,000 Project

Turning a lead into a sale is what marketing is all about.

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