i7 Marketing Blog

It’s easier than you think!

Companies spend a lot on marketing. According to CMO Survey – Special COVID-19 Edition, marketing budgets now take up the highest percentage of companies’ revenue and budgets. This is true even as revenue and budgets have gotten smaller since the pandemic began. The fight for companies to get their share of rebound spending is real.

Google is the most dominant search engine in use. If you want your flooring business to rank high in Google search results, it needs to have a Google My Business (GMB) profile. Research shows that GMB features are the single biggest driver for ranking high enough to get placement in the search engine results’ most highly valued real estate. In fact, the quality of your business’s GMB profile is the single most important driver in determining its search results page location.

You’ve just had a child, and you’re in love. 

A brand new brainchild. 

You’ve outlined and executed your company’s online marketing strategy. You step back and beam with pride, ready to watch it grow your business. 

You couldn’t wait for this moment—but are you feeling underwhelmed? 

It has never been more important to craft a website that people will remember positively. Some sources (including Mill for Business) say there are well over 1 billion websites while others say that the number is growing closer to 2 billion. Here are some tips to make your website stand apart from the rest. 

Have you ever noticed that sometimes you ask a question on Google and you're given the answer within the search engine results — without clicking on a link? Are you already familiar with how these answers appear and would like to know how you can make your website provide these answers? Well, these are known as featured snippets. Featured snippets are selected search results that are in a box at the top of Google's organic results. In this article, I’m going to break down my best tips and practices on how to win and keep featured snippets.

Virtual offices are becoming more commonplace. Companies like the reduced costs of a virtual office compared to the costs of maintaining a physical office. Even companies with a physical space want the flexibility to hire the best talent, regardless of where in the world that talent lives. 

Seeing your business listed high on the first page of search engine results for your chosen keywords remains an online marketing holy grail. You may even be targeting the coveted "position zero"; the information Google highlights in a box at the very tippy-top of the page – above the ads and organic search results. These are worthwhile goals.

As you further delve into digital marketing, you’re hearing a lot about how PPC, or Pay-Per-Click, advertising can increase exposure for your business, help boost sales, or spread the word about events or special offers. It sounds important, and it sounds effective. You know it’s time to dive in.

More than ever, marketing today is a 24/7 operation. It has to be if you want to stay competitive. The digital transformation changed consumers' expectations about how they interact with brands and how companies present themselves to the world.