i7 Marketing Blog

Recent controversies about privacy aside, Facebook remains a social media giant. It remains the world’s most active social media platform with 1.45 billion daily users. Somewhere in that 1.45 billion is your market. That means it’s not too late for you to build your company’s Facebook presence into a vibrant, revenue-generating community.

Instagram is today’s popular hangout. It’s no longer only younguns posting vintage-filtered pictures of their desserts. Businesses have arrived, and they’re utilizing image-centric content marketing to draw in new customers while nurturing a loyal following.

If you want your company’s website to stand out, get found, and engage your customers, it has to do more than just look nice and say some friendly words. Here are 15 essential elements every small business website needs to perform well.

You’re living the dream, right? Owning your own business, being your own boss, setting your own schedule—is it everything you’d hoped it would be?

How important is social media to the success of your business? That depends.

Are your customers on social media, such as Facebook, Instagram or LinkedIn?

If so, you should be there too.

Does your product or service provide great before-and-after pictures? Do completion photos succeed where text descriptions fall short?

If so, and you’re not already using an image-centric social media platform to drive sales, it’s high time to get started. Your customers are already there.

Picture this: Your business has been humming along for 10 years. You have a sustainable base of customers, you receive good feedback on your products, and your social media following is slowly growing.

You have a small business, and it’s doing well. Word of mouth has been good to you. You’ve built a great network from the ground up, and you maintain enough business to comfortably get by. Do you really need a website?

If you aren't using video to help promote your products, services, or to simply engage with your customers, it's time to catch up. Video is a prominently used feature that brings life to your business and helps give viewers behind-the-scenes looks and insight into your business. It's also a great tool to help explain how to use what you have to offer or to answer common questions from customers. 

You’ve initiated your business into the world of email marketing, and your first few campaigns have launched. But how can you tell if people are reading your messages? How do you know if your campaign is truly effective?