i7 Marketing Blog

May 12

10 SMS Strategies to Boost Your Marketing Results

Short message service (SMS) – also called mobile text messaging – is a fairly new way to promote your business. In fact, SMS is perhaps the most effective way to get your message read by your audience, according to Forbes in 2014. SMS may also cost less per target and can achieve a 45% response rate, compared to other marketing strategies such as email that may get just 6%.

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Apr 28

10 Ways to Improve Your Content Marketing ROI

Content marketing is growing in importance as a strategy to develop and sustain your Web presence. The Content Marketing Institute reports 42% of B2B content marketers in North America consider this strategy as effective compared to 36% last year. Furthermore, 93% of companies today do some type of content marketing, with only 16% of marketers that say it is not effective.

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Apr 21

What to Include and Omit in Your Digital Media Kit

Public relations can be a very effective marketing strategy. With the right story, your company will enhance consumer awareness of your products and services. It can help you increase the number of visitors to your website. It can bring you many qualified leads that you would not otherwise find, and it can generate sales. Most of all, public relations can yield a higher return on investment than many other types of marketing.

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Apr 14

How to Create Competitive Advantage with PR

When it comes to marketing, the spotlight usually shines on advertising. Television, radio print and digital ads show off your product or service. They broadcast your slogan. They share your customer testimonials and they promote your sales.

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Mar 31

5 Things You Need to Grow a Local Presence

Developing a local web presence is essential for your business to sustain a competitive advantage in your community and surrounding areas.

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Mar 26

4 Strategies to Prospect for New Customers Online

If you have an online business, prospecting is not only essential for your growth, it is also vital for your survival. Prospecting helps you find customers. And with customers come sales to fuel your cash flow and profits.

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Mar 24

How to Choose Your Brand’s Spokesperson

Having a spokesperson to represent your company or organization is vital for your public relations and marketing. This is true regardless of your industry or the size of your company.

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Mar 21

4 Ways to Keep Your Social Media Updates Fresh

When it comes to social media, one of the most common struggles for small businesses is keeping their updates fresh.

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Mar 19

7 Things to Look for When Hiring Your Digital Marketing Agency

Digital marketing agencies come in many sizes, levels of expertise, industry experience and regions of service. Some agencies are boutiques that focus on a few areas of digital marketing. Other agencies may provide a full range of services.

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Mar 17

6 Ways to Build Your Mobile Presence

Today’s business world is moving at near light-speed when it comes to new communication technology. This is especially true with mobile commerce.

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