i7 Marketing Blog

You underestimate the power of after-sale marketing at your peril. When you neglect the post-purchase experience, you're ignoring a massive opportunity for additional sales and increased goodwill. Happy, loyal customers fatten your bottom line.

More than ever, marketing today is a 24/7 operation. It has to be if you want to stay competitive. The digital transformation changed consumers' expectations about how they interact with brands and how companies present themselves to the world.

Does your product or service provide great before-and-after pictures? Do completion photos succeed where text descriptions fall short?

If so, and you’re not already using an image-centric social media platform to drive sales, it’s high time to get started. Your customers are already there.

You’ve initiated your business into the world of email marketing, and your first few campaigns have launched. But how can you tell if people are reading your messages? How do you know if your campaign is truly effective?

We don’t have to tell you that Search Engine Optimization (SEO) is vital to your marketing strategy. You already know that everybody’s online, reading reviews on their phone, and locating their next stop on map apps.

In fact, people are even Googling new products and ideas while simultaneously browsing the aisles at a department store. It has become necessary to regularly churn out targeted content to snag the attention of the searchers.

Are you getting the most out of Instagram Stories? Have you experienced the boost in numbers and engagement after posting your countdown offers, behind-the-scenes photos, and 10-second clips?