i7 Marketing Blog

Turning a lead into a sale is what marketing is all about.

How many times have you heard that every business needs to know their customers? Usually this means knowing their desires, wants, needs, problems, as well as location (where they are both online and physically - Location! Location! Location!).

Have you ever thought about how fascinating we, as people, are? Think about it. We know that we shouldn’t speed, yet we do it anyway (until we get caught). Or think about people at the beach: they know they need sunscreen, but they don’t do it. Now, think about businesses: everyone knows that word-of-mouth marketing has huge implications (good and bad) for the life of a company. And yet it seems many businesses consider customer service a good idea rather a necessity that is a key marketing tool.

Shopping for a new marketing team? Doing your due diligence in how you’ll delegate to your new marketing agency is as important as getting the right fit.

As people living in a hectic, digitally-oriented world, we’re inundated with branding. But what exactly is a “brand”? It’s certainly long been part of our mainstream culture. Watch any episode of Mad Men and you’ll hear all about the importance of building a “corporate identity.”

Email list building is the highest converting marketing channel, period. So, it seems like a no-brainer to make sure that your business is building an extensive email list. The uses of email marketing are virtually limitless. It can be used to sell products, inform about new products, update changes in services, announce big sales, segment your audience into affinity groups to ensure they receive exactly what they want, and so on.

What’s the key to good data? Making sure that you can use that data to understand the needs and values of your customers, and ultimately will lead to increased sales.

Have you ever wondered if your website is up to speed (both figuratively and literally)? Think about it - most businesses spend thousands of dollars to create and maintain an online venue for clients to find exactly what they are looking for.

We start today with a quiz. How many of you have heard the following statements (in some shape or fashion) before?

“Outbound (traditional) marketing is dead!!”