i7 Marketing Blog

As people living in a hectic, digitally-oriented world, we’re inundated with branding. But what exactly is a “brand”? It’s certainly long been part of our mainstream culture. Watch any episode of Mad Men and you’ll hear all about the importance of building a “corporate identity.”

Email list building is the highest converting marketing channel, period. So, it seems like a no-brainer to make sure that your business is building an extensive email list. The uses of email marketing are virtually limitless. It can be used to sell products, inform about new products, update changes in services, announce big sales, segment your audience into affinity groups to ensure they receive exactly what they want, and so on.

What’s the key to good data? Making sure that you can use that data to understand the needs and values of your customers, and ultimately will lead to increased sales.

Have you ever wondered if your website is up to speed (both figuratively and literally)? Think about it - most businesses spend thousands of dollars to create and maintain an online venue for clients to find exactly what they are looking for.

We start today with a quiz. How many of you have heard the following statements (in some shape or fashion) before?

“Outbound (traditional) marketing is dead!!”

We are living in an ever-increasing connected world: from Facetime and Skype to Google Hangouts and GoToMeeting, the options and ease of which to connect with others face-to-face is changing the landscape with how we communicate both personally and professionally.

Connecting with your offline audience online can sometimes seem harder than it is. Businesses will often focus on their online audience and neglect the potential offline audience. That’s not a bad thing if your audience only spends time online, but that’s not always the case. People still travel to work, go to the movies, go out to eat, play sports - they live offline. They might even still read a magazine or newspaper. Don’t forget about that aspect of their lives.

Brands are present on social media so they can interact with their fans and customers about various social issues, as well as their own products and services, and provide customer service in fun and exciting ways through various types of content.

You have heard it before and we have said this before and we’ll keep saying this until the world takes notice and catches up with this new trend in business technology. This is why we’re glad Google is finally getting on board and issuing a world-wide announcement,