i7 Marketing Blog

Jan 20

Small Business Branding Through Events

“If your brand doesn't support social causes, it's missing out on a huge audience.” – Matt Petronzio

If last year taught us anything, it reminded us that everything keeps changing all the time, some things faster than others; and that adapting to the change can take some time, and that adaption must be done sooner than later if you want to remain relevant. Sometimes your business or you as a business professional will be forced to change something about your business or the way you conduct business simply because trends have overtaken your industry and have upgraded it to a new level of difficulty or added more obstacles for you to avoid.

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Sep 03

How to Individualize your Marketing Message to Reach Your Audience

Our goal here at i7 Marketing is to ensure that your business is reaching its maximum potential in connecting with your current customers as well as reaching new ones. Over these next few weeks we are sharing our approach to marketing that make up our seven pillars of marketing – thus i7 Marketing. Last week we shared our first pillar on how to identify your marketing strategy and goals. This week we move toward the marketing message that needs to be created.

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Aug 26

How to Identify Your Marketing Strategy and Goals

The first step towards getting somewhere is to decide that you are not going to stay where you are. – J.P. Morgan

Our goal here at i7 Marketing is to ensure that your business is reaching its maximum potential in connecting with your current customers as well as reaching new ones. Over the next few weeks we will be sharing our approach to marketing that make up our seven pillars of marketing - thus i7 Marketing.

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Jun 30

3 Reasons Your Business Needs an Advisory Board

“Even if you are on the right track, you will get run over if you just sit there.”

– Will Rogers

We all need a push to get/keep going every once in a while. Sometimes we just need to be reminded we are on the right track.

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Jun 23

5 Ways to Build Your Email List

Building a list of qualified leads is an essential part of marketing. This list is your pipeline to future sales.

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Jun 16

3 Inbound Marketing Strategies that Can Boost Your Sales

Inbound marketing is strategies and tactics you use to attract or “pull” your target audience to your brand. A strong inbound marketing strategy can help you earn the attention of prospects, making it easier for them to find you and buy from you.

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Jun 09

5 Ways to Use Whiteboard Animation in Your Marketing

Video is the most effective form of media to promote your product or services. This is especially true for illustrating how your product or service works and benefits your target audience.

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Jun 03

6 Video Marketing Tips to Increase Your Sales

Video is perhaps the most engaging form of media. Moving images and audio add new dimensions to your message that does not exist in other forms of media. In addition, video elicits a greater emotional response from your audience than still images or print.

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May 26

Top 13 Content Marketing Strategies

Content marketing is still in its adoption stage, yet it is fast becoming an essential part of the promotion mix, especially for B2B companies. Not too long ago, a content marketing strategy may have been only a few published articles, white papers and case studies; now an effective strategy entails much more.

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May 19

Switch to Marketing Automation Now

Marketing automation is a server-based software tool that enables you to turn leads into customers, and it allows you to nurture customers into buying more of your products or services more often. It helps you fulfill these achievements through automated campaigns that involve email that you may integrate with postcards, letters, and text and voice messaging. In essence, marketing automation is a management technology that can take your marketing results to a much higher level while saving your organization manpower, time, and money.

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