How many times have you heard that every business needs to know their customers? Usually this means knowing their desires, wants, needs, problems, as well as location (where they are both online and physically - Location! Location! Location!).
read moreHave you ever thought about how fascinating we, as people, are? Think about it. We know that we shouldn’t speed, yet we do it anyway (until we get caught). Or think about people at the beach: they know they need sunscreen, but they don’t do it. Now, think about businesses: everyone knows that word-of-mouth marketing has huge implications (good and bad) for the life of a company. And yet it seems many businesses consider customer service a good idea rather a necessity that is a key marketing tool.
read moreShopping for a new marketing team? Doing your due diligence in how you’ll delegate to your new marketing agency is as important as getting the right fit.
read moreAs people living in a hectic, digitally-oriented world, we’re inundated with branding. But what exactly is a “brand”? It’s certainly long been part of our mainstream culture. Watch any episode of Mad Men and you’ll hear all about the importance of building a “corporate identity.”
read moreEmail list building is the highest converting marketing channel, period. So, it seems like a no-brainer to make sure that your business is building an extensive email list. The uses of email marketing are virtually limitless. It can be used to sell products, inform about new products, update changes in services, announce big sales, segment your audience into affinity groups to ensure they receive exactly what they want, and so on.
read moreWhat’s the key to good data? Making sure that you can use that data to understand the needs and values of your customers, and ultimately will lead to increased sales.
read moreHave you ever wondered if your website is up to speed (both figuratively and literally)? Think about it - most businesses spend thousands of dollars to create and maintain an online venue for clients to find exactly what they are looking for.
read moreWe start today with a quiz. How many of you have heard the following statements (in some shape or fashion) before?
read more“Outbound (traditional) marketing is dead!!”
read moreWe are living in an ever-increasing connected world: from Facetime and Skype to Google Hangouts and GoToMeeting, the options and ease of which to connect with others face-to-face is changing the landscape with how we communicate both personally and professionally.
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