If you’ve had a serious conversation with an online marketing professional in the last two years, you’ve probably heard that more people are interacting with the web using their mobile devices, that mobile is getting more and more important, etc.read more
We don’t have to tell you that Search Engine Optimization (SEO) is vital to your marketing strategy. You already know that everybody’s online, reading reviews on their phone, and locating their next stop on map apps.
In fact, people are even Googling new products and ideas while simultaneously browsing the aisles at a department store. It has become necessary to regularly churn out targeted content to snag the attention of the searchers.read more
You have heard it before and we have said this before and we’ll keep saying this until the world takes notice and catches up with this new trend in business technology. This is why we’re glad Google is finally getting on board and issuing a world-wide announcement,read more
Internet marketers often use the terms SEO and SEM when discussing ways to develop web presence.
Both of these strategies can help you achieve your goal of attracting more visitors to your website. Yet, they are in fact different and distinct services.
To maximize your marketing ROI, it’s vital for you to apply both SEO and SEM strategies.
First, it will help to know the difference between SEO and SEM.read more
The Internet is the first place your prospects go to search for solutions to their problems, including products or services. That’s why it’s vital for you to have an online presence. Otherwise, they’ll go to your competitors and you’ll lose a sale.read more
Google has recently announced a more advanced form of Google Analytics called “Universal Analytics”. Universal Analytics is the new operating standard for Google Analytics. Universal Analytics provides users with more features and better insights. Plus, it enables you to track, measure, and analyze traffic to your website.read more
With the Penguin update, Google has waged war on spammers. And like in every war there are the inevitable civilian casualties. If you are not paying attention, there is a significant chance that you will be one of those casualties, whether you are an intentional spammer or not.read more