i7 Marketing Blog

One of the most important strategies for driving website traffic is Search Engine Optimization (SEO). SEO is the process of optimizing your website to rank higher in search engine results pages (SERPs) and attract more organic traffic.

In this article, we discuss the key elements of SEO for driving website traffic and increasing your online visibility.

Google is the most dominant search engine in use. If you want your flooring business to rank high in Google search results, it needs to have a Google My Business (GMB) profile. Research shows that GMB features are the single biggest driver for ranking high enough to get placement in the search engine results’ most highly valued real estate. In fact, the quality of your business’s GMB profile is the single most important driver in determining its search results page location.

Have you ever noticed that sometimes you ask a question on Google and you're given the answer within the search engine results — without clicking on a link? Are you already familiar with how these answers appear and would like to know how you can make your website provide these answers? Well, these are known as featured snippets. Featured snippets are selected search results that are in a box at the top of Google's organic results. In this article, I’m going to break down my best tips and practices on how to win and keep featured snippets.

If you’ve had a serious conversation with an online marketing professional in the last two years, you’ve probably heard that more people are interacting with the web using their mobile devices, that mobile is getting more and more important, etc.

We don’t have to tell you that Search Engine Optimization (SEO) is vital to your marketing strategy. You already know that everybody’s online, reading reviews on their phone, and locating their next stop on map apps.

In fact, people are even Googling new products and ideas while simultaneously browsing the aisles at a department store. It has become necessary to regularly churn out targeted content to snag the attention of the searchers.

You have heard it before and we have said this before and we’ll keep saying this until the world takes notice and catches up with this new trend in business technology. This is why we’re glad Google is finally getting on board and issuing a world-wide announcement,

Today’s business world is moving at near light-speed when it comes to new communication technology. This is especially true with mobile commerce.

Internet marketers often use the terms SEO and SEM when discussing ways to develop web presence.

Both of these strategies can help you achieve your goal of attracting more visitors to your website. Yet, they are in fact different and distinct services.

To maximize your marketing ROI, it’s vital for you to apply both SEO and SEM strategies.

First, it will help to know the difference between SEO and SEM.

The Internet is the first place your prospects go to search for solutions to their problems, including products or services. That’s why it’s vital for you to have an online presence. Otherwise, they’ll go to your competitors and you’ll lose a sale.

Google has recently announced a more advanced form of Google Analytics called “Universal Analytics”. Universal Analytics is the new operating standard for Google Analytics. Universal Analytics provides users with more features and better insights. Plus, it enables you to track, measure, and analyze traffic to your website.