Picture this: Your business has been humming along for 10 years. You have a sustainable base of customers, you receive good feedback on your products, and your social media following is slowly growing.
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Nov
10
Jul
15
As people living in a hectic, digitally-oriented world, we’re inundated with branding. But what exactly is a “brand”? It’s certainly long been part of our mainstream culture. Watch any episode of Mad Men and you’ll hear all about the importance of building a “corporate identity.”
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