This is one of the most common questions I hear from business owners. Should I spend my marketing budget on SEO or Google Ads? And the honest answer is that it depends on your situation.
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Apr
08
Feb
06
Seeing your business listed high on the first page of search engine results for your chosen keywords remains an online marketing holy grail. You may even be targeting the coveted "position zero"; the information Google highlights in a box at the very tippy-top of the page – above the ads and organic search results. These are worthwhile goals.
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Nov
20
As you further delve into digital marketing, you’re hearing a lot about how PPC, or Pay-Per-Click, advertising can increase exposure for your business, help boost sales, or spread the word about events or special offers. It sounds important, and it sounds effective. You know it’s time to dive in.
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