Most B2B websites look like they were designed by committee. And they probably were. Too many stakeholders, too many opinions, and the result is a site that says everything and communicates nothing. The websites that generate leads have specific things in common. The...
You're paying your marketing agency every month. But are they actually delivering? Or are you just getting reports full of numbers that look impressive but don't connect to your bottom line? If you're asking this question, you're not alone. Most business owners I talk...
You've got a website. It looks decent. You're getting some traffic. But the phone isn't ringing and the contact form might as well not exist. This is one of the most frustrating situations in business. You know people are visiting your site. Google Analytics confirms...
If you run a business that serves customers in a specific area, local SEO is the most valuable marketing investment you can make. Period. I've been helping small businesses with local search since 2012 from our office in Rogue River, Oregon. The businesses that nail...
Every business owner who invests in SEO wants to know the same thing: when will I see results? The real answer is 4 to 12 months for meaningful results. I know that's a wide range. But the timeline depends on factors specific to your business, and I'd rather give you...
Ask five agencies what SEO costs, and you'll get five wildly different answers. $500/month. $5,000/month. "It depends." None of that helps you budget. So let me give you actual numbers. Not ranges designed to avoid commitment, but real pricing based on what agencies...
This is one of the most common questions I hear from business owners. Should I spend my marketing budget on SEO or Google Ads? And the honest answer is that it depends on your situation. I know that's not the clear-cut answer you wanted. But after running digital...
Most businesses have been burned by an SEO agency at least once. You signed up, paid monthly retainers, got some reports you didn't understand, and six months later, you're in the same place you started. Or worse. I've heard the same story from dozens of business...
One of the most effective ways to drive website traffic is Search Engine Optimization (SEO). SEO is the process of improving your website so it ranks higher in search engine results pages (SERPs) and earns more organic traffic. Search has changed a great deal in the...
You underestimate the power of after-sale marketing at your peril. When you neglect the post-purchase experience, you're ignoring a massive opportunity for additional sales and goodwill. Happy, loyal customers fatten your bottom line. The more often they buy, the more...
