i7 Marketing Blog

Nov 17

Can Your Small Business Afford SEO? Yes. Here’s Why.

 

We don’t have to tell you that Search Engine Optimization (SEO) is vital to your marketing strategy. You already know that everybody’s online, reading reviews on their phone, and locating their next stop on map apps.

In fact, people are even Googling new products and ideas while simultaneously browsing the aisles at a department store. It has become necessary to regularly churn out targeted content to snag the attention of the searchers.

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May 03

Is It Time to Outsource Your Marketing?

We are living in an ever-increasing connected world: from Facetime and Skype to Google Hangouts and GoToMeeting, the options and ease of which to connect with others face-to-face is changing the landscape with how we communicate both personally and professionally.

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May 12

How to Use QR Codes to Grow Your Business

Connecting with your offline audience online can sometimes seem harder than it is. Businesses will often focus on their online audience and neglect the potential offline audience. That’s not a bad thing if your audience only spends time online, but that’s not always the case. People still travel to work, go to the movies, go out to eat, play sports - they live offline. They might even still read a magazine or newspaper. Don’t forget about that aspect of their lives.

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Feb 04

Understanding Yelp for Your Small Business

Welcome to the dawn of a new era where everything that is done on social media is trackable; analyzed more than ever before; and can be paid for in order to increase or improve results.

Yelp was in the center of customer review websites last year, and we want to tackle those concerns and clear any doubts you may have in order to help you make wise decisions that will determine whether what people say about your business online is creating a need among your audience to purchase your services.

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Jan 20

Small Business Branding Through Events

“If your brand doesn't support social causes, it's missing out on a huge audience.” – Matt Petronzio

If last year taught us anything, it reminded us that everything keeps changing all the time, some things faster than others; and that adapting to the change can take some time, and that adaption must be done sooner than later if you want to remain relevant. Sometimes your business or you as a business professional will be forced to change something about your business or the way you conduct business simply because trends have overtaken your industry and have upgraded it to a new level of difficulty or added more obstacles for you to avoid.

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Jun 30

3 Reasons Your Business Needs an Advisory Board

“Even if you are on the right track, you will get run over if you just sit there.”

– Will Rogers

We all need a push to get/keep going every once in a while. Sometimes we just need to be reminded we are on the right track.

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May 12

10 SMS Strategies to Boost Your Marketing Results

Short message service (SMS) – also called mobile text messaging – is a fairly new way to promote your business. In fact, SMS is perhaps the most effective way to get your message read by your audience, according to Forbes in 2014. SMS may also cost less per target and can achieve a 45% response rate, compared to other marketing strategies such as email that may get just 6%.

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Mar 24

How to Choose Your Brand’s Spokesperson

Having a spokesperson to represent your company or organization is vital for your public relations and marketing. This is true regardless of your industry or the size of your company.

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Mar 19

7 Things to Look for When Hiring Your Digital Marketing Agency

Digital marketing agencies come in many sizes, levels of expertise, industry experience and regions of service. Some agencies are boutiques that focus on a few areas of digital marketing. Other agencies may provide a full range of services.

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Mar 05

How to Identify Your Customer’s Personality

Understanding the personalities of your prospects and customers can help you sell more products and services. It can also give you a competitive edge in the market.

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