If you want your company’s website to stand out, get found, and engage your customers, it has to do more than just look nice and say some friendly words. Here are 15 essential elements every small business website needs to perform well.read more
You’re living the dream, right? Owning your own business, being your own boss, setting your own schedule—is it everything you’d hoped it would be?read more
We don’t have to tell you that Search Engine Optimization (SEO) is vital to your marketing strategy. You already know that everybody’s online, reading reviews on their phone, and locating their next stop on map apps.
In fact, people are even Googling new products and ideas while simultaneously browsing the aisles at a department store. It has become necessary to regularly churn out targeted content to snag the attention of the searchers.read more
We are living in an ever-increasing connected world: from Facetime and Skype to Google Hangouts and GoToMeeting, the options and ease of which to connect with others face-to-face is changing the landscape with how we communicate both personally and professionally.read more
Connecting with your offline audience online can sometimes seem harder than it is. Businesses will often focus on their online audience and neglect the potential offline audience. That’s not a bad thing if your audience only spends time online, but that’s not always the case. People still travel to work, go to the movies, go out to eat, play sports - they live offline. They might even still read a magazine or newspaper. Don’t forget about that aspect of their lives.read more
Welcome to the dawn of a new era where everything that is done on social media is trackable; analyzed more than ever before; and can be paid for in order to increase or improve results.
Yelp was in the center of customer review websites last year, and we want to tackle those concerns and clear any doubts you may have in order to help you make wise decisions that will determine whether what people say about your business online is creating a need among your audience to purchase your services.read more
“If your brand doesn't support social causes, it's missing out on a huge audience.” – Matt Petronzio
If last year taught us anything, it reminded us that everything keeps changing all the time, some things faster than others; and that adapting to the change can take some time, and that adaption must be done sooner than later if you want to remain relevant. Sometimes your business or you as a business professional will be forced to change something about your business or the way you conduct business simply because trends have overtaken your industry and have upgraded it to a new level of difficulty or added more obstacles for you to avoid.read more
Short message service (SMS) – also called mobile text messaging – is a fairly new way to promote your business. In fact, SMS is perhaps the most effective way to get your message read by your audience, according to Forbes in 2014. SMS may also cost less per target and can achieve a 45% response rate, compared to other marketing strategies such as email that may get just 6%.read more