It is amazing the amount of small businesses who hire outside business consulting firms to help give guidance and ask the right questions. I believe we all have the desire to be told we are on the right track, and, at the same time, we have the sense to know that we won’t be right 100% of the time.read more
On the next $1,000 you spend on marketing, do you (or your boss) know how much revenue you’re going to get?
Even better, do you know how much profit you’re going to make?
At least you’re in good company; it seems like most don’t know, and I would argue that the lack of a solid number is the greatest self-imposed limit to your company’s growth.
Here’s my logic:read more
We don’t have to tell you that Search Engine Optimization (SEO) is vital to your marketing strategy. You already know that everybody’s online, reading reviews on their phone, and locating their next stop on map apps.
In fact, people are even Googling new products and ideas while simultaneously browsing the aisles at a department store. It has become necessary to regularly churn out targeted content to snag the attention of the searchers.read more
Are you getting the most out of Instagram Stories? Have you experienced the boost in numbers and engagement after posting your countdown offers, behind-the-scenes photos, and 10-second clips?read more
So your business has decided to attend a trade show in hopes of expanding your reach. But as you look among the masses, you start to get a sense you are one of many. So the question lingers: How are you going to reach your target audience?read more
Events offer an unparalleled level of customer engagement, with an opportunity for positive personal interaction that builds loyalty. In a digital world, it can be easy to forget the value of meeting people face-to-face. We have become accustomed to simply click and purchase. This is great for one time sales and meeting customer’s immediate needs.
But it is imperative that we not lose sight of the value of building personal relationships and meeting people face-to-face and making a lasting impression that creates loyalty.
Networking with other business owners is a great way to get connected and gain potential referrals. A little quid-pro-quo? When it comes to running a business, not everyone is competition. As a matter of fact, there are few businesses that are completely self-sufficient. Almost every business depends on another business. Even if you run a bakery and make all your goods from scratch - the eggs, flour, and even the marquis most likely come from someone else.read more