How Twitter's New Engage App Will Help Your Business

What’s the key to good data? Making sure that you can use that data to understand the needs and values of your customers, and ultimately will lead to increased sales.

Now Twitter has upped the ante, so to speak. They just released their new app, Twitter Engage (currently for Apple iOS devices only). Now, this tool is much more than just measuring tweet impact. It’s all about making connections with your audience easier and understanding the true measurable impact your tweets are having. We are going to break it down and share how it could benefit your small business.

Here’s what Twitter Engage has to offer:

1. Interactions from Influencers Are Highlighted

It isn’t uncommon for a tweet to receive hundreds of likes, retweets, etc., but there is a possibility that you might miss an interaction from an influencer or someone that had you known interacted with your tweet, you would have reach out to.

Well, Twitter Engage surfaces the most important follows and mentions from influencers and loyal fans, providing an effortless way to stay plugged into Twitter. This will allow you to maintain and grow the relationships that have the potential to benefit your brand in respect to reach, awareness, and ultimately, sales.

2. Performance Is Measured in a Clear, Concise Way

The app outlines your account performance and audience, providing a convenient and easy way to see your key Twitter stats (e.g. likes, retweets, mentions, and video views), and filter via different time periods. It all allows you to go even deeper by accessing audience demographics and a real-time feed of what your fans are tweeting about now. This allows you to stay current and relevant to your audience on a real-time basis.

3. Tweet Tracking describes this feature this way: Twitter Engage reviews all of your videos, GIFs, images, and other Twitter activity, allowing you to efficiently track post-by-post performance and continue the conversation around your content.

4. Longer Videos

Video is now a focus for Twitter, as it is for rivals Facebook, Snapchat, Instagram, Google, and others. The companies are increasingly competing to attract video content to their respective services, and Twitter’s Engage app is designed to help its cause.

Video tweets have increased over 50% since the beginning of 2016, the company said, and the new video updates are designed to make it easier and more profitable for creators to make videos and for fans to discover and share them. Also, all Twitter users will have the ability to post videos of up to 140 seconds in length on Twitter, up from the previous limit of 30 seconds.

In Conclusion

Twitter is working to take engagement and measurable data to the next level. If you are a business that capitalizes on tweets and using Twitter for interacting with your audience, this new app will help you save time and focus your time and attention in a profitable way. If you need help with your marketing strategy and creating content that will reach your audience, contact us today. Allow us to focus on our expertise, so you can focus on yours.


Eric Wagner

While Eric now focuses on internet marketing, he also has a background in web development. He loves being among the first to find out about new tech—and better yet, being a part of making that tech succeed. Eric is known to be a good listener, seeking to understand how each individual sees the world. He is a harmonizer in group settings, cultivating unity while constructing the overall goal and strategy. When he’s not busy helping i7 clients dominate the online marketplace, Eric enjoys drone videography (he’s got a UAV pilot’s license), woodworking, community service, and all things outdoors.

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