i7 Marketing Blog

Mar 07

Targeting Employees of Specific Companies with Social Media

You likely have several pictures in mind of your ideal customers (especially if you’ve been diligent with your buyer personas). But are you taking advantage of an easy way to target these ideal prospects with your Facebook or LinkedIn posts?

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Nov 11

5 Ways Your Business Can Win with Instagram Stories

Are you getting the most out of Instagram Stories? Have you experienced the boost in numbers and engagement after posting your countdown offers, behind-the-scenes photos, and 10-second clips?

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Jul 05

How Twitter's New Engage App Will Help Your Business

What’s the key to good data? Making sure that you can use that data to understand the needs and values of your customers, and ultimately will lead to increased sales.

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Jun 02

5 Keys to Advertising Your Business Blog on Social Media

We start today with a quiz. How many of you have heard the following statements (in some shape or fashion) before?

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Mar 30

Why are People Unfollowing Your Small Business?

Brands are present on social media so they can interact with their fans and customers about various social issues, as well as their own products and services, and provide customer service in fun and exciting ways through various types of content.

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Apr 21

What to Include and Omit in Your Digital Media Kit

Public relations can be a very effective marketing strategy. With the right story, your company will enhance consumer awareness of your products and services. It can help you increase the number of visitors to your website. It can bring you many qualified leads that you would not otherwise find, and it can generate sales. Most of all, public relations can yield a higher return on investment than many other types of marketing.

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Mar 21

4 Ways to Keep Your Social Media Updates Fresh

When it comes to social media, one of the most common struggles for small businesses is keeping their updates fresh.

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Jul 24

How Social Media Can Increase Sales

Social media marketing is an area that small businesses sometimes ignore. Whether or not this is because of the time and effort involved, or simply misunderstanding the benefits of social media, it can be a costly misstep.

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