i7 Marketing Blog

Recent controversies about privacy aside, Facebook remains a social media giant. It remains the world’s most active social media platform with 1.45 billion daily users. Somewhere in that 1.45 billion is your market. That means it’s not too late for you to build your company’s Facebook presence into a vibrant, revenue-generating community.

Instagram is today’s popular hangout. It’s no longer only younguns posting vintage-filtered pictures of their desserts. Businesses have arrived, and they’re utilizing image-centric content marketing to draw in new customers while nurturing a loyal following.

How important is social media to the success of your business? That depends.

Are your customers on social media, such as Facebook, Instagram or LinkedIn?

If so, you should be there too.

Does your product or service provide great before-and-after pictures? Do completion photos succeed where text descriptions fall short?

If so, and you’re not already using an image-centric social media platform to drive sales, it’s high time to get started. Your customers are already there.

You likely have several pictures in mind of your ideal customers (especially if you’ve been diligent with your buyer personas). But are you taking advantage of an easy way to target these ideal prospects with your Facebook or LinkedIn posts?

Are you getting the most out of Instagram Stories? Have you experienced the boost in numbers and engagement after posting your countdown offers, behind-the-scenes photos, and 10-second clips?

What’s the key to good data? Making sure that you can use that data to understand the needs and values of your customers, and ultimately will lead to increased sales.

We start today with a quiz. How many of you have heard the following statements (in some shape or fashion) before?

Brands are present on social media so they can interact with their fans and customers about various social issues, as well as their own products and services, and provide customer service in fun and exciting ways through various types of content.

Public relations can be a very effective marketing strategy. With the right story, your company will enhance consumer awareness of your products and services. It can help you increase the number of visitors to your website. It can bring you many qualified leads that you would not otherwise find, and it can generate sales. Most of all, public relations can yield a higher return on investment than many other types of marketing.