5 Keys to Advertising Your Business Blog on Social Media

We start today with a quiz. How many of you have heard the following statements (in some shape or fashion) before?

1. Content is king
2. Your small business needs to blog
3. Blogging is a great way to show your expertise
4. Blogging is hard, but it's worth it

We believe these statements are true, but with a caveat: blogging just to blog accomplishes nothing.

It's the same as the age-old question, "If a tree falls in the woods and no one hears it, does it make a sound?" In the blogging world, the question becomes: if a blog is written but no one reads it, does it even exist?

Here are five ways to make sure your blog gets the viewership and reaches the audience you want.

1. Ask others to promote your blog

It's not shameful to ask people you know to share and promote your blog. Asking for help may not feel professional, but there's real value in it. Make it easy by adding social share buttons to your site (at the bottom or side of each post). Quick tip: be purposeful about who you ask. Ask people whose audience aligns with yours. Asking your kids to share the blog with friends who have no interest in your brand probably won't move the needle.

2. Make your content effortless to share

The less work it takes to share your post, the more people actually will. Two easy moves:

• Add social share buttons to every post so a reader is one click away from posting it to their own audience.
• Pull out quotable lines. A one-click "share this" link next to a punchy quote or key stat makes it easy for readers to spread the word. Tools like Click to Tweet still do this for X (formerly Twitter): find a short, standalone line (keep it short enough to leave room for someone to add their own comment) and turn it into a single-click share.

(Note: Facebook has since retired its old website plugins, including the "Quote" plugin, so that's no longer an option, but built-in share buttons and click-to-share links cover the same ground.)

3. Create memorable, shareable images

It's no secret that posts with images get more engagement. That's been true on Facebook, X, and LinkedIn for years, and entire platforms like Instagram, Pinterest, and TikTok are built around visuals. So lean into it. Create a branded featured image for the post itself, and consider making separate graphics for each of your main points, so you have several different visuals to share as you promote the post over time.

4. Share it where your audience already gathers

Don't just drop a link on your own feed and hope. Meet people on the platforms they already use:

• LinkedIn, including newsletters. If you publish for a professional or B2B audience, LinkedIn is hard to beat. Beyond regular posts, LinkedIn lets you publish a newsletter that notifies subscribers every time you post a new issue, effectively a built-in email list that lives on the platform. Turning your best blog topics into a recurring newsletter keeps you in front of the same audience again and again.
• Reddit and other communities. Find the subreddits (or forums, Slack/Discord groups, or Facebook groups) where your customers actually spend time and where your topic is genuinely welcome. One caution: these communities can spot a sales pitch instantly. Show up to be helpful, take part in discussions, and share your post only where it truly answers the question being asked. Done right, a single well-placed link in the right community can outperform a dozen generic social posts.

5. Repurpose it, and share it again

A blog post shouldn't be "one and done." You put real time into writing it, so get more out of it:

• Repurpose one post into many formats. A single article can become a short video, an image carousel, an infographic, a LinkedIn newsletter issue, an email to your list, and a handful of individual social posts. This very post has at least five separate ideas in it. Each one is its own potential post.
• Share it more than once. Not everyone is online at the same time, so resharing the same post (with different wording or a different image) over the following days and weeks isn't spammy; it's how you actually get seen. What works on X works on Facebook, LinkedIn, and beyond.

Wrapping It Up

Extra tip: make your blog easy to find. Put a link to it everywhere it makes sense: your social media profiles, your email signature, your About Us page. Give people every opportunity to discover the content that will make their lives easier, more informed, or more successful.

Blogging should be a joy for your small business. It's a chance to share what you're passionate about and show how your products and services meet your customers' needs. Don't dread it, and don't make the mistake of thinking that writing the post is the finish line. Be purposeful about promoting and sharing what you create. And you don't have to do it alone. Contact us today and let us focus on our expertise so you can focus on yours.

Want more? Here's another resource on writing and promoting your blog:

Get the Most Out of Your Small Business Blog

This is part of our guide to marketing your small business online.