i7 Marketing Blog

Aug 26

How to Identify Your Marketing Strategy and Goals

The first step towards getting somewhere is to decide that you are not going to stay where you are. – J.P. Morgan

Our goal here at i7 Marketing is to ensure that your business is reaching its maximum potential in connecting with your current customers as well as reaching new ones. Over the next few weeks we will be sharing our approach to marketing that make up our seven pillars of marketing - thus i7 Marketing.

Pillar Number One:

Identify your business goals and practices with a clearly stated, comprehensive look at where you are and where you want to be.

The foundation of any business is knowing what they are all about. It begins with their mission statement. It answers the questions:

  • Who are you?
  • Why are you doing what you are doing?
  • What are you doing?

Take a look at the Preamble of the Constitution of the United States of America. Here is the mission statement of the USA. You may have never thought of it this way, but that is exactly what it is.

We the People of the United States, in Order to form a more perfect Union, establish Justice, insure domestic Tranquility, provide for the common defense, promote the general Welfare, and secure the Blessings of Liberty to ourselves and our Posterity, do ordain and establish this Constitution for the United States of America.

This statement identifies:

  • Who they are: The people of the USA.
  • Why they are doing what they are doing: Forming a more perfect Union, establishing Justice, insuring domestic Tranquility…
  • What they are doing: Creating a constitution to help govern society.

As you examine your business do you have a clear understanding of your mission and a statement that reflects that mission?

Secondly, clear objectives and goals are critical to your success.

We at i7 Marketing walk you through your goals and make sure that they are S.M.A.R.T. goals. Everyone wants to be the successful, but do you have the tools to get you to where you want to be?

Specific: What do you want to accomplish? Use clear and precise terms so there is no confusion. The classic example of a bad goal is: “Lose weight.” This is a noble goal, but not specific enough. A specific goal: “Work out three times a week.”
Measurable: If it can’t be measured, it doesn’t exist. This is at least true in the sense of knowing if you actually achieved your goal. “Lose 20 pounds.”
Actionable: Do you have the ability to make this happen? Do you know what steps to take to make this happen. “Join a gym.” or “Buy Equipment.”
Realistic: Can you accomplish what you have chosen to do? Is becoming Mr. Universe a realistic goal? Probably not. But running a 7 minute mile is realistic.
Time-bound: What is the deadline for this goal? Effective goals are constantly reviewed and revised. Choose a date, time-frame, or schedule for your goal. Open-ended goals have no accountability, no urgency, no follow through, and usually no success.

Taking all this into consideration a good weight-loss smart goal would look something like this:

By the end of the year, I will lose 20 pounds by working out three days a week at Gold’s gym, and I will be able to run a mile in under 7 minutes.

That is a SMART Goal for physical fitness. However, in terms of a marketing plan for your business, have you identified what your goals are and where you want to be? Do you have the ability to make it happen? Have you used SMART goals in deciding where to put your efforts and research. We at i7 Marketing desire to see each business succeed in their field of expertise.

Our Expertise in Marketing Lets You Focus on Your Expertise.

Join us in the coming weeks as we discuss our other Pillars of Marketing:

2. Individualize your message and your means of sharing your market message. What makes your business uniquely suited to meet your customers’ needs? – How to Individualize your message to reach your audience.

3. Incorporate your message into a whole-business approach for clarity and for momentum. – How to incorporate your message into a whole-business approach.

4. Integrate your message, goals and practices into a strategic plan that outlines your potential market opportunities with the resources you have available. – How to Integrate your message, goals and practices into a strategic plan.

5. Implement the best strategies for reaching those goals. - How to implement the best strategies for reaching your small business goals.

6. Invite your customers to learn more through providing information and a clear benefit. - How to invite your customers to learn more about your small business.

7. Incrementally review your goals and strategies and build on success. - How to incrementally review your goals and strategies for maximum success.

We are an internet marketing and SEO company offering integrated marketing solutions, specializing in online strategies for connecting you with your customers. Identifying and implementing best practices for your business are what we do best. Be. Found.

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Aug 18

4 Strategies to Improve Your Outcome with Social Media

How profitable is your social media strategy? This seems to be a prevalent question many executives must answer before approving a marketing budget. Yet this may be the wrong question to ask, according to a report by Forbes in May, 2013.

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Jul 07

Two Ways to Engage Your Audience on Facebook Today

“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.”

- Seth Godin

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Jun 30

3 Reasons Your Business Needs an Advisory Board

“Even if you are on the right track, you will get run over if you just sit there.”

– Will Rogers

We all need a push to get/keep going every once in a while. Sometimes we just need to be reminded we are on the right track.

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Jun 23

5 Ways to Build Your Email List

Building a list of qualified leads is an essential part of marketing. This list is your pipeline to future sales.

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Jun 16

3 Inbound Marketing Strategies that Can Boost Your Sales

Inbound marketing is strategies and tactics you use to attract or “pull” your target audience to your brand. A strong inbound marketing strategy can help you earn the attention of prospects, making it easier for them to find you and buy from you.

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Jun 09

5 Ways to Use Whiteboard Animation in Your Marketing

Video is the most effective form of media to promote your product or services. This is especially true for illustrating how your product or service works and benefits your target audience.

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Jun 03

6 Video Marketing Tips to Increase Your Sales

Video is perhaps the most engaging form of media. Moving images and audio add new dimensions to your message that does not exist in other forms of media. In addition, video elicits a greater emotional response from your audience than still images or print.

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May 26

Top 13 Content Marketing Strategies

Content marketing is still in its adoption stage, yet it is fast becoming an essential part of the promotion mix, especially for B2B companies. Not too long ago, a content marketing strategy may have been only a few published articles, white papers and case studies; now an effective strategy entails much more.

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May 19

Switch to Marketing Automation Now

Marketing automation is a server-based software tool that enables you to turn leads into customers, and it allows you to nurture customers into buying more of your products or services more often. It helps you fulfill these achievements through automated campaigns that involve email that you may integrate with postcards, letters, and text and voice messaging. In essence, marketing automation is a management technology that can take your marketing results to a much higher level while saving your organization manpower, time, and money.

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