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How to Create Competitive Advantage With PR

When it comes to marketing, the spotlight usually shines on advertising. Television, radio print and digital ads show off your product or service. They broadcast your slogan. They

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6 Words to Boost Your Marketing Response Rates

Direct marketers continually create and test letters to sell products and services. The objective is to see which version results in the highest response rate. One of the most impo

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How Marketers Use Fairy Tales to Promote Brands: Story & Video Ideas

Storytelling is an art that dates back to the beginning of mankind. Of all the types of stories, fairy tales are among the most popular. Fairy tales have a universal appeal for peo

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