i7 Marketing Blog

Mar 22

What’s a Good Email Open Rate? (And 3 Ways to Boost It)

You’ve initiated your business into the world of email marketing, and your first few campaigns have launched. But how can you tell if people are reading your messages? How do you know if your campaign is truly effective?

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Jul 12

5 Ways to Build and Maintain Your Email List

Email list building is the highest converting marketing channel, period. So, it seems like a no-brainer to make sure that your business is building an extensive email list. The uses of email marketing are virtually limitless. It can be used to sell products, inform about new products, update changes in services, announce big sales, segment your audience into affinity groups to ensure they receive exactly what they want, and so on.

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