i7 Marketing Blog

You’ve just had a child, and you’re in love. 

A brand new brainchild. 

You’ve outlined and executed your company’s online marketing strategy. You step back and beam with pride, ready to watch it grow your business. 

You couldn’t wait for this moment—but are you feeling underwhelmed? 

Virtual offices are becoming more commonplace. Companies like the reduced costs of a virtual office compared to the costs of maintaining a physical office. Even companies with a physical space want the flexibility to hire the best talent, regardless of where in the world that talent lives. 

The digital transformation leaves no industry untouched. The same holds true for how real estate agents operate their business. The digital age offers easy, low-cost access to a wide variety of real estate agent tools that empower agents to conduct all types of business from any location, including a virtual office.

If you want your company’s website to stand out, get found, and engage your customers, it has to do more than just look nice and say some friendly words. Here are 15 essential elements every small business website needs to perform well.

You’re living the dream, right? Owning your own business, being your own boss, setting your own schedule—is it everything you’d hoped it would be?

We don’t have to tell you that Search Engine Optimization (SEO) is vital to your marketing strategy. You already know that everybody’s online, reading reviews on their phone, and locating their next stop on map apps.

In fact, people are even Googling new products and ideas while simultaneously browsing the aisles at a department store. It has become necessary to regularly churn out targeted content to snag the attention of the searchers.

We are living in an ever-increasing connected world: from Facetime and Skype to Google Hangouts and GoToMeeting, the options and ease of which to connect with others face-to-face is changing the landscape with how we communicate both personally and professionally.

Connecting with your offline audience online can sometimes seem harder than it is. Businesses will often focus on their online audience and neglect the potential offline audience. That’s not a bad thing if your audience only spends time online, but that’s not always the case. People still travel to work, go to the movies, go out to eat, play sports - they live offline. They might even still read a magazine or newspaper. Don’t forget about that aspect of their lives.

Welcome to the dawn of a new era where everything that is done on social media is trackable; analyzed more than ever before; and can be paid for in order to increase or improve results.

Yelp was in the center of customer review websites last year, and we want to tackle those concerns and clear any doubts you may have in order to help you make wise decisions that will determine whether what people say about your business online is creating a need among your audience to purchase your services.

“If your brand doesn't support social causes, it's missing out on a huge audience.” – Matt Petronzio

If last year taught us anything, it reminded us that everything keeps changing all the time, some things faster than others; and that adapting to the change can take some time, and that adaption must be done sooner than later if you want to remain relevant. Sometimes your business or you as a business professional will be forced to change something about your business or the way you conduct business simply because trends have overtaken your industry and have upgraded it to a new level of difficulty or added more obstacles for you to avoid.