i7 Marketing Blog

Mar 24

How to Choose Your Brand’s Spokesperson

Having a spokesperson to represent your company or organization is vital for your public relations and marketing. This is true regardless of your industry or the size of your company.

read more
Mar 19

7 Things to Look for When Hiring Your Digital Marketing Agency

Digital marketing agencies come in many sizes, levels of expertise, industry experience and regions of service. Some agencies are boutiques that focus on a few areas of digital marketing. Other agencies may provide a full range of services.

read more
Mar 05

How to Identify Your Customer’s Personality

Understanding the personalities of your prospects and customers can help you sell more products and services. It can also give you a competitive edge in the market.

read more
Mar 03

The Intersection of Legal and Marketing Strategies

When developing your marketing plan, there are more things to think about than just customers and sales. You must also consider the areas of law that can intersect with your marketing strategies.

read more
Feb 19

3 Ways to Test Market Your Product Promotions

Test marketing your product promotions is essential to maximize your sales potential. When you test different options, you’ll be able to select the one that can give you the best ROI.

read more
Feb 05

How to Maximize Tradeshow Sales

Tradeshows are among the most conventional vehicles to market your products and services. Compared with other types of marketing, they can provide a higher return on investment. This is especially true with B2B marketing, according to a new study published in 2013.

read more
Feb 03

How to Grow Your B2B eCommerce Business

B2B eCommerce continues to grow strongly. If you are a supplier of products or services to other organizations, there is good news according to a study on B2B procurement by Acuity Group in May, 2013.

read more
Jan 29

5 Steps to Develop a Viable Business Plan

U.S. Small Business AdminstrationNo matter what type of business you run, you need a business plan. A business plan is a description of your business and objectives and the strategies of how you expect to achieve your goals with a management team and financial resources. Contrary to belief, you don’t need a business plan just to obtain financing. You also need a plan to help you guide your company.

read more
Jan 27

How You Can Gain a Competitive Advantage with Business Intelligence

Business intelligence can be the difference between being an average-performing company and a superior-performing organization. Your company can gain a competitive advantage by using business intelligence to align your strategic objectives with line-of-business initiatives, according to a report by UBM Tech in 2008. These initiatives begin with customer and competitor intelligence.

read more
Jan 22

Price or Value: Which One Will Compel Customers to Buy from You?

Pricing of your product or service is one of the most vital decisions you can make in your business. Yet, if your company is like many, you may decide on the price based on judgment without objectively assessing how customers value the different components of your offering. As a result, you may undervalue the products and services you sell and not capture the inherent profits you can earn.

read more
Stay Informed about Marketing Trends

to Get OUR Newsletter!