i7 Marketing Blog

“Even if you are on the right track, you will get run over if you just sit there.”

– Will Rogers

We all need a push to get/keep going every once in a while. Sometimes we just need to be reminded we are on the right track.

Short message service (SMS) – also called mobile text messaging – is a fairly new way to promote your business. In fact, SMS is perhaps the most effective way to get your message read by your audience, according to Forbes in 2014. SMS may also cost less per target and can achieve a 45% response rate, compared to other marketing strategies such as email that may get just 6%.

Having a spokesperson to represent your company or organization is vital for your public relations and marketing. This is true regardless of your industry or the size of your company.

Digital marketing agencies come in many sizes, levels of expertise, industry experience and regions of service. Some agencies are boutiques that focus on a few areas of digital marketing. Other agencies may provide a full range of services.

Understanding the personalities of your prospects and customers can help you sell more products and services. It can also give you a competitive edge in the market.

When developing your marketing plan, there are more things to think about than just customers and sales. You must also consider the areas of law that can intersect with your marketing strategies.

Test marketing your product promotions is essential to maximize your sales potential. When you test different options, you’ll be able to select the one that can give you the best ROI.

Tradeshows are among the most conventional vehicles to market your products and services. Compared with other types of marketing, they can provide a higher return on investment. This is especially true with B2B marketing, according to a new study published in 2013.

B2B eCommerce continues to grow strongly. If you are a supplier of products or services to other organizations, there is good news according to a study on B2B procurement by Acuity Group in May, 2013.

No matter what type of business you run, you need a business plan. A business plan is a description of your business and objectives and the strategies of how you expect to achieve your goals with a management team and financial resources. Contrary to belief, you don’t need a business plan just to obtain financing. You also need a plan to help you guide your company.