i7 Marketing Blog

Have you ever wondered if social media is a solid marketing effort for your business and whether or not the time and energy you likely spend building a social media presence is worthwhile?

If you have, this post is just for you.

Customers. They are the sole reason we do business. In fact if it weren’t for customers, we wouldn’t even be in business to begin with. So, what are you to do to reach your target audience?

Undertaking the task of launching a social media campaign can be challenging and overwhelming at times. Social media has proven to be a key driving force in improving any company’s online reputation and presence.

Have you ever had the following questions: Pinterest or Tumblr? Facebook or LinkedIn? Which one is best for my business?

The options seem limitless.

Print and radio ads that cost a week or more of your salary.

TV ads that cost a month’s worth of your business’ entire revenue.

Get a blog! Blogs boost traffic. They’re indispensable. You’re criminally negligent if your business doesn’t have one. That’s what everyone says anyway.

People often forget that the easiest way to make money—whether it's online or offline—is selling stuff. And I don't mean advertisements. I mean real stuff.

Many a blogger has contemplated selling an actual product online -but ultimately decided not to. Inventory, shipping, customer service, credit card processing... it sounds like such a nightmare.

I’ve found that a huge number of bloggers fall into one of two categories:

Starting a blog might not be as intimidating as writing a book—but it’s close. Several experts on blogging advise new bloggers that they should be prepared to write a several posts per week for a year before they can have any real hope of getting noticed. That’s a pretty serious investment for something that isn’t even guaranteed to pay off.

In order to achieve the search ranking which leads to optimum standing in search engine results, businesses need that all-important SEO "to-do" list.