Brand equity is the value a well-known brand name brings to your company. Brands are an asset to your company, one which can increase in financial value over time. Your brand includes the name, logo, image, and attributes of your product or service.
read moreSpotting marketing trends can give your company a competitive advantage.
That’s because trends can show where opportunities are emerging and where possibilities are becoming more limited.
The timing of when you enter a market can affect how much money you can earn or lose. This is why learning a thing or two from day trading can help you become a smarter marketer.
read moreMarketing serves two general goals. The first is to identify the customer. The second is to satisfy the customer. Without a customer you cannot have a profitable business. Marketing is the set of management processes that helps you find and keep customers. The better your marketing, the more sales you can earn.
read more“Cognitive fluency” is a measure of how easy it is to think about something. Psychologists say cognitive fluency shapes your beliefs, how you invest, and what you buy.
It also influences who and what you think is beautiful, such as faces that you find attractive. Cognitive fluency is “one of the hottest topics in psychology today,” writes Drake Bennett in The Boston Globe in 2010.
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It’s sometimes confusing to distinguish between a product and a brand. It’s not always so cut and dry. That’s because popular products can become brands and you can use brand names to refer to products. For example is the name Xerox the product or the brand?
read moreSuccess stories are case studies that show how your products and/or services have helped your customers. Success stories are the second most effective form of B2B content marketing after in-person events, according to a B2B Content Marketing Report in 2013. In fact, two out of three marketers find them effective. They can be effective for you too.
read moreA podcast is recorded audio and/or video content that you make available through the Internet for your audience to listen to and/or watch at their convenience. You can either make the recording available by streaming or progressive download. The purpose of a podcast is to help you market your products and services.
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For many years, marketers have used demographics to gain insight into their target markets. Demographics have a rightful place in market research. Gender, age, income, education and other data provide useful information about customers. Demographics are characteristics of a group that you can observe from the outside. These characteristics can help you know who buys your product or service.
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“15 minutes can save you ________.”
"You’re in good hands ________.”
“What happens in Vegas, __________.”
No doubt you’ve filled in the blanks. That’s because these slogans are embedded in your brain from years of seeing and hearing them. And with each slogan you have a picture of the brand in mind. After all, these are memorable slogans!
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