How Social Media Relates to Your Business

Have you ever wondered if social media is a solid marketing effort for your business and whether or not the time and energy you likely spend building a social media presence is worthwhile?

If you have, this post is just for you.

I discuss why social media is relevant to your business (or any business for that matter) and how every business and organization can use it to achieve predetermined goals and objectives.

Relevancy of Social Media

The first thing you should understand about social media is its relevancy. When we talk about relevancy we are talking about something that is considered useful by consumers. Whether it is a demo, pamphlet, or free eBook, being relevant today is required to stay in the game.

Social media brings relevance to the small business in a handbasket. Why? In a recent study, more than 84% of people confirmed that they trust information shared by a friend or loved one more than any other source. We all know that social media platforms are designed to encourage user interaction such as sharing, liking, and/or following. When a person shares, likes, or post something relating to your company, you have immediately become relevant to more people than you know.

Social Media Is Free (Sort of)

Naturally, having your small business’s product or service shared and liked on any social media platform is positive and deeply encouraging. However, what are the costs? To gain the sort of instant relevancy and approval you gain via shares, likes, and links in traditional advertising would cost you thousands (if not tens of thousands) of dollars.

Instead, today your company can achieve objectives like expanding audiences and increasing revenue by simply working to create content that is relevant and useful to your customers, such as instructional and informative eBooks and newsletters. The best part is that the only out-of-pocket expenses that your company will experience is the time you take to create it and the time it takes to upload it to your blog and/or social media platforms.

By using social media, you save your company money and time and increase awareness about the benefits of your products/services, improving your customer experience by providing them with information and ideas that equip them to make informed decisions. You do this all on social media platforms that are free to use and customizable according to your needs.

Customer Focus and Loyalty

Social media is also a great way to relate to and get feedback from your customers. Using social media to improve your products is easy and effective. You can ask questions on your Facebook fan page, post new ideas and concepts to your blog, and even share your company’s enthusiasm via Tweets about your product design process and efforts.

As you respond and interact with your customers you are sure to begin to understand their needs in a more detailed and direct fashion and thus, adjust what and how you offer your products or services to your customers accordingly. Every business seeks to provide a satisfactory product, and social media can be an effective in tool toward that end.

As your business grows and as you seek to discover ways to improve and expand, also consider implementing a fresh and new social media campaign.

If you would like to further understand how social media relates to your business directly please contact us. We are always excited to share what social media can do for you.