i7 Marketing Blog

There are two ways to build a company. One way is to build your company from your products. The other way is to create and sustain customers.

Many executives believe that expanding products and product lines can generate more sales. At least that’s what companies often do when they are stuck in a sales slump or are trying to meet financial expectations by investors on Wall Street. In some cases, sales actually increase in the short run. But in the long run, profits most likely go down.

The use of video in marketing has increased over the last fifteen years. Not only has it grown in popularity, it's also become one of the most effective types of marketing.

Maybe you’ve heard the term “guest blogging” before; maybe you have even written a guest blog. It is actually quite simple. If you are a start-up or a small to medium business, you have some experience behind you and are looking to expand your business or get the word out about what you do and the ways you can help other people or companies.

Social media marketing is an area that small businesses sometimes ignore. Whether or not this is because of the time and effort involved, or simply misunderstanding the benefits of social media, it can be a costly misstep.

If you’ve been in business for a long time then you probably have more than a fair share of stories you can tell about interactions with customers, both the good and the bad.

It’s summer, and your customer service staff decided to take a vacation. How do you keep with your customers happy while short staffed? Should you ask staff not to go on vacation? Can you ask them not to go on vacation? The goal of this blog post is about providing excellent customer service, but it is also about employee satisfaction.

Customers look to businesses to provide quality products and services that deliver real solutions. Thus, it’s imperative as a business owner that you understand the expectations of your customers as well as adjust your products or services accordingly. Every business should have a special place in their niche and use that place to offer valuable information and resources as well as direction and guidance. Using social media is a simple yet effective way to improve your customers’ satisfaction. In this short article we expound on how use of social media can improve the satisfaction of your customers.