The Best and Worst Customers – How to Reach Your Target Audience

Customers. They are the sole reason we do business. In fact if it weren’t for customers, we wouldn’t even be in business to begin with. So, what are you to do to reach your target audience?

Second, you must ask yourself who you are trying to help with your product or service. Who would your product or service be most beneficial to?

Usually the answers to those questions should be something like this (to put it simply): I have a snack that I want to sell to teenagers. Or: I have a beauty product that I want to sell to women between ages 25-35. Or: I have camping equipment and sport goods that I want to sell to families and adult males.

Defining Your Customers

Congratulations! With the answer to those questions you have just defined your target audience, and that in turn defines good customers from difficult ones. This is not to say that the difficult customers can’t become good, or vice versa; but it is those good customers that you want to focus on.

Good and difficult customers also define who will be drawn to you. It is customers who go out and tell other people about your product or service. Difficult customers are the ones who are never satisfied with anything and they don’t do much good to anyone.

But that leads me to this next part.

Reaching Your Customers

Now that you know who you want to target, it is time to go where those people live and start advertising/promoting/reaching out. Whatever you want to call it, you have to engage your clients and let them know you exist and can meet their needs!

Physical Location: Remember (before doing any sort of paid advertising) that the location you choose to sell or be based at is reachable by public transportation, that is easy to spot; and that once people see your store, booth, or headquarters – they can easily see what it is all about. And even if they can’t, make sure it looks interesting and people will come and ask about it. This also goes for online stores as well.

Word-of-Mouth: And this is where your customers come in too. Word of mouth is #1 way that your business gets advertised these days, whether it’s offline or online. Never underestimate the power of referral. Capitalize on it and reward those who recommend you. Create a referral program or some other way to acknowledge their effort.

Online: Having a good and up-to-date website is another way to reach people. Writing blog on your website with tips and tricks, and other useful information about your industry is another way to get attention online. In this day and age it is important to know what your target audience wants and needs, and nothing is as affordable, convenient and efficient to do that than social media. Yes, having social media account(s) for your business is a sure way to engage with your audience. Posting pictures and asking questions about what they think of your product and other suggestions they may have is a sure way to gain more awareness about your product or service. Just make sure that you will listen and implement their ideas.

The Personal Touch

Remember that the only way to build a relationship and find your good customers is through person-to-person contact. Be available. Be present. Be engaging. Be real. Correctly identifying and defining your clientele and reaching out to them in a way that meets their needs will prosper both you and your customers.