i7 Marketing Blog

Get a blog! Blogs boost traffic. They’re indispensable. You’re criminally negligent if your business doesn’t have one. That’s what everyone says anyway.

People often forget that the easiest way to make money—whether it's online or offline—is selling stuff. And I don't mean advertisements. I mean real stuff.

Many a blogger has contemplated selling an actual product online -but ultimately decided not to. Inventory, shipping, customer service, credit card processing... it sounds like such a nightmare.

I’ve found that a huge number of bloggers fall into one of two categories:

Starting a blog might not be as intimidating as writing a book—but it’s close. Several experts on blogging advise new bloggers that they should be prepared to write a several posts per week for a year before they can have any real hope of getting noticed. That’s a pretty serious investment for something that isn’t even guaranteed to pay off.

In order to achieve the search ranking which leads to optimum standing in search engine results, businesses need that all-important SEO "to-do" list.

With the Penguin update, Google has waged war on spammers. And like in every war there are the inevitable civilian casualties. If you are not paying attention, there is a significant chance that you will be one of those casualties, whether you are an intentional spammer or not.

Search Engine Optimization is part of the biggest shift in business since the Industrial Revolution. The internet has changed the way we do business. Get started with this checklist of five important but basic aspects of SEO.

When Google launched their Penguin update in April, it was designed to devalue and deter blatantly manipulative linking practices. This update has created some backlash from people who are worried their site’s rankings will tank.

Google has already started implementing their Knowledge Graph in search results.