i7 Marketing Blog

“15 minutes can save you ________.”

"You’re in good hands ________.”

“What happens in Vegas, __________.”

No doubt you’ve filled in the blanks. That’s because these slogans are embedded in your brain from years of seeing and hearing them. And with each slogan you have a picture of the brand in mind. After all, these are memorable slogans!

There are two ways to build a company. One way is to build your company from your products. The other way is to create and sustain customers.

Many executives believe that expanding products and product lines can generate more sales. At least that’s what companies often do when they are stuck in a sales slump or are trying to meet financial expectations by investors on Wall Street. In some cases, sales actually increase in the short run. But in the long run, profits most likely go down.

The use of video in marketing has increased over the last fifteen years. Not only has it grown in popularity, it's also become one of the most effective types of marketing.

At the moment, I’m working on a beautiful 52-foot Chinese Junk. For those of you who aren’t boaters, it’s basically a long, thin, wooden yacht with a unique set of rigging that gives it its name. It’s moored at a marina in the middle of a huge, amazing city, and every day I get to interact with this majestic beauty and give it love (via scrubbing, cleaning, sanding, and painting).

The New York Times reported a crackdown on companies that place false online reviews, as well as SEO companies that offer to place paid online reviews on sites such as Yelp, Google, Yahoo, and Citysearch.

Maybe you’ve heard the term “guest blogging” before; maybe you have even written a guest blog. It is actually quite simple. If you are a start-up or a small to medium business, you have some experience behind you and are looking to expand your business or get the word out about what you do and the ways you can help other people or companies.

Social media marketing is an area that small businesses sometimes ignore. Whether or not this is because of the time and effort involved, or simply misunderstanding the benefits of social media, it can be a costly misstep.