If you’ve had a serious conversation with an online marketing professional in the last two years, you’ve probably heard that more people are interacting with the web using their mobile devices, that mobile is getting more and more important, etc.read more
We don’t have to tell you that Search Engine Optimization (SEO) is vital to your marketing strategy. You already know that everybody’s online, reading reviews on their phone, and locating their next stop on map apps. In fact, people are even Googling new products and ideas while simultaneously browsing the aisles at a department store. It has become necessary to regularly churn out targeted content to snag the attention of the searchers.read more
You have heard it before and we have said this before and we’ll keep saying this until the world takes notice and catches up with this new trend in business technology. This is why we’re glad Google is finally getting on board and issuing a world-wide announcement,read more
New Year’s is right around the corner and you’re probably wondering what you can do to help your business gain a better reach online and on social media. Well, we could write about all the accomplishments and improvements in social media, or updates to search engines that occurred this year, but it would take too long and you will only need a few tips to get the year started.
John Wieber writes for Business2Community and he lists five things you need to know to be better at social media in 2015. Here are three tips we think are the most beneficial to any small business or startup.
Search engine marketing is still a better marketing option than social media. Of course, social media is a great way to connect with your audience and address their needs and concerns. But what social media doesn’t do is allow users to search for you and your products and services in a quick one-stop shop. Search engines do that, and most people often need immediate listings for all shops, including contact information, reviews, and price listings. Search engines list the best results within seconds, allowing you to check all the results and make your decision within moments. But this post isn’t about social vs. search engines. It’s about search engines you should focus on in your marketing efforts.read more
Internet marketers often use the terms SEO and SEM when discussing ways to develop web presence. Both of these strategies can help you achieve your goal of attracting more visitors to your website. Yet, they are in fact different and distinct services. To maximize your marketing ROI, it’s vital for you to apply both SEO and SEM strategies. First, it will help to know the difference between SEO and SEM.read more
The Internet is the first place your prospects go to search for solutions to their problems, including products or services. That’s why it’s vital for you to have an online presence. Otherwise, they’ll go to your competitors and you’ll lose a sale.read more
Google has recently announced a more advanced form of Google Analytics called “Universal Analytics”. Universal Analytics is the new operating standard for Google Analytics. Universal Analytics provides users with more features and better insights. Plus, it enables you to track, measure, and analyze traffic to your website.read more
Matt Cutts Discusses the Future of rel="author"
In his most recent YouTube video, Matt Cutts answers a question about the future of rel="author" markup. He talks about making the web better by making it less anonymous, and that it will be harder for spammers to operate when the search results are more influenced by identity rank and reputation. He likes the idea of accountability, it will do a lot to eliminate or at least minimize web spam.read more