Public relations can be a very effective marketing strategy. With the right story, your company will enhance consumer awareness of your products and services. It can help you increase the number of visitors to your website. It can bring you many qualified leads that you would not otherwise find, and it can generate sales. Most of all, public relations can yield a higher return on investment than many other types of marketing.read more
When developing your marketing plan, there are more things to think about than just customers and sales. You must also consider the areas of law that can intersect with your marketing strategies.read more
Having a single website that enables you to connect with your audience from their desktops or laptops is no longer valid.
Today you also need a mobile website that allows you to connect with customers from their smartphones, tablets and other mobile devices. Fortunately for websites designed on WordPress, there are simple solutions.read more
Marketing intelligence is an integral part of a successful business strategy. It provides your company with information that you use to better understand your customers, products, industry and competitors. Plus, it gives you the data to make decisions to gain and sustain a competitive advantage.read more