i7 Marketing Blog

For many years, marketers have used demographics to gain insight into their target markets. Demographics have a rightful place in market research. Gender, age, income, education and other data provide useful information about customers. Demographics are characteristics of a group that you can observe from the outside. These characteristics can help you know who buys your product or service.

“15 minutes can save you ________.”

"You’re in good hands ________.”

“What happens in Vegas, __________.”

No doubt you’ve filled in the blanks. That’s because these slogans are embedded in your brain from years of seeing and hearing them. And with each slogan you have a picture of the brand in mind. After all, these are memorable slogans!

The use of video in marketing has increased over the last fifteen years. Not only has it grown in popularity, it's also become one of the most effective types of marketing.

At the moment, I’m working on a beautiful 52-foot Chinese Junk. For those of you who aren’t boaters, it’s basically a long, thin, wooden yacht with a unique set of rigging that gives it its name. It’s moored at a marina in the middle of a huge, amazing city, and every day I get to interact with this majestic beauty and give it love (via scrubbing, cleaning, sanding, and painting).

The New York Times reported a crackdown on companies that place false online reviews, as well as SEO companies that offer to place paid online reviews on sites such as Yelp, Google, Yahoo, and Citysearch.

Customers look to businesses to provide quality products and services that deliver real solutions. Thus, it’s imperative as a business owner that you understand the expectations of your customers as well as adjust your products or services accordingly. Every business should have a special place in their niche and use that place to offer valuable information and resources as well as direction and guidance. Using social media is a simple yet effective way to improve your customers’ satisfaction. In this short article we expound on how use of social media can improve the satisfaction of your customers.

Have you ever wondered if social media is a solid marketing effort for your business and whether or not the time and energy you likely spend building a social media presence is worthwhile?

If you have, this post is just for you.

Undertaking the task of launching a social media campaign can be challenging and overwhelming at times. Social media has proven to be a key driving force in improving any company’s online reputation and presence.

Print and radio ads that cost a week or more of your salary.

TV ads that cost a month’s worth of your business’ entire revenue.