Use Social Media to Improve Customer Satisfaction

Customers look to businesses to provide quality products and services that deliver real solutions. Thus, it’s imperative as a business owner that you understand the expectations of your customers as well as adjust your products or services accordingly. Every business should have a special place in their niche and use that place to offer valuable information and resources as well as direction and guidance. Using social media is a simple yet effective way to improve your customers’ satisfaction. In this short article we expound on how use of social media can improve the satisfaction of your customers.

Decipher the Social Media Code

When your clients respond to your social media activities, they are spending time getting to know your business better and more intimately. If they like one of your posts on Facebook, they are communicating to you that you have provided them with valuable information. When they share a link to one of your blogs via their Twitter accounts, they are reaffirming that your company is an authority source within your industry. Remember that as you grow your social media presence and become an authority within your niche using social media as the primary tool, you will find that your social media efforts are intertwined with the activity that takes place on your online platforms, posts, likes, and shares.

Analyze Comments and Forums Interactions

As your online presence grows and your customers begin to comment and interact with you it’s always fun to analyze their feedback for areas of improvement as well as use the comments to improve delivery of your products or service. For example, if Sally Sunshine responded that your product or service was affordable and easily accessible, you can begin to use that as part of your marketing! You can advertise that your product is easy to navigate and possibly implement a customer loyalty plan that rewards customers, such as Sally Sunshine, for referrals.

Interpreting Your Social Media

We understand that some of this is a bit more than the average business owner signed up for when they began implementing social media campaigns as part of their marketing strategy. Oftentimes interpreting your social media activities and interactions is no easy task and thus, many small businesses fail to receive proven ROI (return on investment). At i7 Marketing we work to interpret your social media presence so that you are able to leverage what your customers are communicating to you via your various social media platforms. We will interpret your social media efforts and help you improve your customer satisfaction through one of our simple and easy systems. Contact us today for a free consultation and learn how we recommend using your social media efforts to improve your customer satisfaction.