i7 Marketing Blog

Eric Wagner

Recent Posts

Jan 12

The Dos and Don’ts of Inbound Marketing [INFOGRAPHIC]

It is amazing the amount of small businesses who hire outside business consulting firms to help give guidance and ask the right questions. I believe we all have the desire to be told we are on the right track, and, at the same time, we have the sense to know that we won’t be right 100% of the time.

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Dec 19

Does Your CEO and Marketing Team Know What Your Marketing ROI Is?

ROI Graphic-01.pngOn the next $1,000 you spend on marketing, do you (or your boss) know how much revenue you’re going to get?

Even better, do you know how much profit you’re going to make?

No?

At least you’re in good company; it seems like most don’t know, and I would argue that the lack of a solid number is the greatest self-imposed limit to your company’s growth.

Here’s my logic:

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Dec 13

Why Web Design Must Be Mobile-First

If you’ve had a serious conversation with an online marketing professional in the last two years, you’ve probably heard that more people are interacting with the web using their mobile devices, that mobile is getting more and more important, etc.

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Jul 29

The Obvious, Often-Missed Reason This Company Got My $15,000 Project

Turning a lead into a sale is what marketing is all about.

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Jul 19

3 Vital Steps before You Hire a Marketing Company

Shopping for a new marketing team? Doing your due diligence in how you’ll delegate to your new marketing agency is as important as getting the right fit.

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Jul 15

5 Branding Tips for Building Your Corporate Identity

As people living in a hectic, digitally-oriented world, we’re inundated with branding. But what exactly is a “brand”? It’s certainly long been part of our mainstream culture. Watch any episode of Mad Men and you’ll hear all about the importance of building a “corporate identity.”

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Jun 16

3 Inbound Marketing Strategies that Can Boost Your Sales

Inbound marketing is strategies and tactics you use to attract or “pull” your target audience to your brand. A strong inbound marketing strategy can help you earn the attention of prospects, making it easier for them to find you and buy from you.

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Jun 03

6 Video Marketing Tips to Increase Your Sales

Video is perhaps the most engaging form of media. Moving images and audio add new dimensions to your message that does not exist in other forms of media. In addition, video elicits a greater emotional response from your audience than still images or print.

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May 19

Switch to Marketing Automation Now

Marketing automation is a server-based software tool that enables you to turn leads into customers, and it allows you to nurture customers into buying more of your products or services more often. It helps you fulfill these achievements through automated campaigns that involve email that you may integrate with postcards, letters, and text and voice messaging. In essence, marketing automation is a management technology that can take your marketing results to a much higher level while saving your organization manpower, time, and money.

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Apr 28

10 Ways to Improve Your Content Marketing ROI

Content marketing is growing in importance as a strategy to develop and sustain your Web presence. The Content Marketing Institute reports 42% of B2B content marketers in North America consider this strategy as effective compared to 36% last year. Furthermore, 93% of companies today do some type of content marketing, with only 16% of marketers that say it is not effective.

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