i7 Marketing Blog

Jul 26

5 Key Behavioral Principles to Help Guide Your Marketing Efforts

How many times have you heard that every business needs to know their customers? Usually this means knowing their desires, wants, needs, problems, as well as location (where they are both online and physically - Location! Location! Location!).

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Jul 22

How to Capitalize on Word of Mouth Marketing

Have you ever thought about how fascinating we, as people, are? Think about it. We know that we shouldn’t speed, yet we do it anyway (until we get caught). Or think about people at the beach: they know they need sunscreen, but they don’t do it. Now, think about businesses: everyone knows that word-of-mouth marketing has huge implications (good and bad) for the life of a company. And yet it seems many businesses consider customer service a good idea rather a necessity that is a key marketing tool.

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Jul 19

3 Vital Steps before You Hire a Marketing Company

Shopping for a new marketing team? Doing your due diligence in how you’ll delegate to your new marketing agency is as important as getting the right fit.

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