How to Identify Your Marketing Strategy and Goals

The first step towards getting somewhere is to decide that you are not going to stay where you are. – J.P. Morgan

Our goal here at i7 Marketing is to ensure that your business is reaching its maximum potential in connecting with your current customers as well as reaching new ones. Over the next few weeks we will be sharing our approach to marketing that make up our seven pillars of marketing - thus i7 Marketing.

Pillar Number One:

Identify your business goals and practices with a clearly stated, comprehensive look at where you are and where you want to be.

The foundation of any business is knowing what they are all about. It begins with their mission statement. It answers the questions:

  • Who are you?
  • Why are you doing what you are doing?
  • What are you doing?
Take a look at the Preamble of the Constitution of the United States of America. Here is the mission statement of the USA. You may have never thought of it this way, but that is exactly what it is.

We the People of the United States, in Order to form a more perfect Union, establish Justice, insure domestic Tranquility, provide for the common defense, promote the general Welfare, and secure the Blessings of Liberty to ourselves and our Posterity, do ordain and establish this Constitution for the United States of America.

This statement identifies:

  • Who they are: The people of the USA.
  • Why they are doing what they are doing: Forming a more perfect Union, establishing Justice, insuring domestic Tranquility…
  • What they are doing: Creating a constitution to help govern society.

As you examine your business do you have a clear understanding of your mission and a statement that reflects that mission?

Secondly, clear objectives and goals are critical to your success.

We at i7 Marketing walk you through your goals and make sure that they are S.M.A.R.T. goals. Everyone wants to be the successful, but do you have the tools to get you to where you want to be?

SMART goals: specific, measurable, actionable, realistic, timelySpecific: What do you want to accomplish? Use clear and precise terms so there is no confusion. The classic example of a bad goal is: “Lose weight.” This is a noble goal, but not specific enough. A specific goal: “Work out three times a week.”

Measurable: If it can’t be measured, it doesn’t exist. This is at least true in the sense of knowing if you actually achieved your goal. “Lose 20 pounds.”

Actionable: Do you have the ability to make this happen? Do you know what steps to take to make this happen. “Join a gym.” or “Buy Equipment.”

Realistic: Can you accomplish what you have chosen to do? Is becoming Mr. Universe a realistic goal? Probably not. But running a 7 minute mile is realistic.

Time-bound: What is the deadline for this goal? Effective goals are constantly reviewed and revised. Choose a date, time-frame, or schedule for your goal. Open-ended goals have no accountability, no urgency, no follow through, and usually no success.

Taking all this into consideration a good weight-loss smart goal would look something like this:

By the end of the year, I will lose 20 pounds by working out three days a week at Gold’s gym, and I will be able to run a mile in under 7 minutes.

That is a SMART Goal for physical fitness. However, in terms of a marketing plan for your business, have you identified what your goals are and where you want to be? Do you have the ability to make it happen? Have you used SMART goals in deciding where to put your efforts and research. We at i7 Marketing desire to see each business succeed in their field of expertise.

Our Expertise in Marketing Lets You Focus on Your Expertise.

Join us in the coming weeks as we discuss our other Pillars of Marketing:

2. Individualize your message and your means of sharing your market message. What makes your business uniquely suited to meet your customers’ needs? – How to Individualize your message to reach your audience.

3. Incorporate your message into a whole-business approach for clarity and for momentum. – How to incorporate your message into a whole-business approach.

4. Integrate your message, goals and practices into a strategic plan that outlines your potential market opportunities with the resources you have available. – How to Integrate your message, goals and practices into a strategic plan.

5. Implement the best strategies for reaching those goals. - How to implement the best strategies for reaching your small business goals.

6. Invite your customers to learn more through providing information and a clear benefit. - How to invite your customers to learn more about your small business.

7. Incrementally review your goals and strategies and build on success. - How to incrementally review your goals and strategies for maximum success.

We are an internet marketing and SEO company offering integrated marketing solutions, specializing in online strategies for connecting you with your customers. Identifying and implementing best practices for your business are what we do best. 


Eric Wagner

While Eric now focuses on internet marketing, he also has a background in web development. He loves being among the first to find out about new tech—and better yet, being a part of making that tech succeed. Eric is known to be a good listener, seeking to understand how each individual sees the world. He is a harmonizer in group settings, cultivating unity while constructing the overall goal and strategy. When he’s not busy helping i7 clients dominate the online marketplace, Eric enjoys drone videography (he’s got a UAV pilot’s license), woodworking, community service, and all things outdoors.

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