Undertaking the task of launching a social media campaign can be challenging and overwhelming at times. Social media has proven to be a key driving force in improving any company’s online reputation and presence.
Think of a campaign as a map or battle plan to social media success and results.
Here are a few things to consider as you develop and write your social media campaign:
Remember that true success is a result of hard work and planning, and when one commits to this work the results are always in his favor. As you work to complete your social media campaign you will likely find it easier if you set tangible objective and goals that explain why you are launching the campaign and how you foresee it building your business. Your objectives and goals can be as simple as publishing five posts a month or sharing three links to relevant information with your audience. As you build your social media campaign, think about how those goals will translate into your actual business model and plans.
People who participate on social media platforms possess certain characteristics. It’s a good idea to study your audience members and learn about their unique patterns and usage on the social media platform on which the campaign will launch. As you develop your campaign, observe what your audience and target market do on the platform. The best way to do this is to ask yourself questions about your company’s followers and customers. Do they enjoy reading and commenting on blog posts or do they have a tendency to share entertaining YouTube videos? By analyzing your social media marketplace you will begin to find and discover ways that are sure to connect with your audience and give them things that they truly want.
Sometimes we can get bogged down with the details of a campaign and forget to implement ways and times at which we assess our campaign’s performance. By developing ways to assess and measure our campaign’s performance we are able to make adjustments and improve on its weaker areas.
Some simple ways to assess and measure results would be putting our objective and goals on a calendar to ensure they are achieved in a timely manner. Another great way to assess and measure results is to utilize social media software that details clicks and interactions surrounding each post.
If you would like further guidance and detail on how to write a social media campaign, or you find that your current social media campaigns lack a few of these elements, please reach out to us. At i7 Marketing we enjoy partnering with clients to create and develop campaigns that deliver results while making a positive impact on our clients’ bottom lines.