Branding

The Importance of Great Messaging

by Elisa Silverman | Nov 10, 2020 | Branding, Marketing

Companies spend a lot on marketing. According to The CMO Survey, marketing now accounts for roughly 11% of the average company's total budget and more than 9% of its revenue, and that share has been climbing in recent years. When you're spending that much, the...

9 Ways to Handle Your Online Reputation Management (ORM)

by Michelle Krein | Nov 8, 2017 | Branding

Picture this: your business has been humming along for 10 years. You have a loyal customer base, you get good feedback on your products, and your social following is slowly growing. Then one disgruntled customer starts a rant. Whether it's from an honest mistake (yes,...

Branding

The Importance of Great Messaging

9 Ways to Handle Your Online Reputation Management (ORM)

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