Privacy controversies aside, Facebook remains a social media giant. It's still one of the most active platforms on earth, with more than 3 billion monthly active users. Somewhere in those billions is your market. That means it's not too late to build your company's...
Instagram is one of today's most popular hangouts, and it's no longer just young people posting filtered photos of their desserts. Businesses are here in force, using visual content marketing to draw in new customers and nurture a loyal following. And it's crowded....
How important is social media to the success of your business? That depends. Are your customers on social media, on Facebook, Instagram, LinkedIn, TikTok, or somewhere else? If so, you should be there too. This is old news. The marketing world has said it again and...
Turn browsers into buyers with Pinterest and Instagram Does your product or service make for great before-and-after photos? Do finished-project shots succeed where text descriptions fall short? If so, and you're not already using an image-centric social platform to...
Good data is what lets you understand your audience (what they care about, what they respond to) and turn that understanding into growth. If your business is active on X (formerly Twitter), the platform's built-in analytics show you exactly how your posts perform and...
We start today with a quiz. How many of you have heard the following statements (in some shape or fashion) before? Content is king Your small business needs to blog Blogging is a great way to show your expertise Blogging is hard, but it's worth it We believe these...
Social media marketing is an area small businesses sometimes ignore, whether because of the time and effort involved or simply a misunderstanding of the benefits. Either way, it can be a costly misstep. Social Media Is About Connecting with People People are driven by...
