Social media marketing is an area that small businesses sometimes ignore. Whether or not this is because of the time and effort involved, or simply misunderstanding the benefits of social media, it can be a costly misstep.
People are driven by people. Social media allows any business to harness the strength of the organic follower – which is ultimately more useful and loyal than the bought follower. A group of organic followers can become a community. A group of bought followers will simply remain a group of bought followers.
A community, on the other hand, can easily build interest around your business and products, and is far more likely to opt-in to offers or make purchases from your e-commerce component.
In order to take full advantage of social media, businesses need to produce content that is “share-worthy”. Creating accounts on Facebook, LinkedIn, Twitter, Instagram, and Pinterest are important steps, but if you can’t feed them with shareable content, it just makes your business look boring.
Good content and regular posts on Facebook will build your company’s following, and may eventually get shared. Good tweets on Twitter will get re-tweeted. Interesting or helpful blog posts will be linked to, and more people will discover your blog. The further your content goes, the more interest it generates, and the more social return on investment your company will gain.
Here are some quick tips to help improve your social media presence:
At the end of the day, social media is about building relationships which, when done correctly and given the time they deserve, will ultimately boost your company sales.