Looking to make your marketing more strategic?

Here’s how to create buyer personas the right way to make your marketing speak directly to the types of prospects that are already listening.

Get your free guide to How to Create Buyer Personas for Your Business

You’ve got a great product, and you’re already marketing it to the public. But something tells you there’s more to it than just getting the word out to the general masses. How can you make sure your marketing message is hitting home with all the diverse segments of your target audience?

Utilizing buyer personas allows you to personalize your marketing to specific segments of your audience, removing the risk of over-generalizing your message to include each type of prospect.

How to Create Buyer Personas for Your Business covers:

  • How to gather the right kind of information to develop buyer personas.
  • How to apply your buyer personas to your existing leads.
  • How to develop negative buyer personas to weed out customer types that hinder productivity.
  • Special tips and tools HubSpot customers can access to manage personas.
  • Samples, exercises, and templates to get your buyer personas started.

Just enter your email to the right and we’ll send you this power-packed guide to creating buyer personas.

You’ve got confidence in the service you provide—now let’s get the attention of each part of your audience.

Want a team of experts on your side? Contact i7 Marketing for a consultation.