It's easier than you think! It's hard enough doing the job, let alone doing the marketing, too. If you'd rather leave the marketing to the ones who do it best, this is for you. Think about it: the best marketers are expensive. But the second best are way more...
Google is the most dominant search engine in use. If you want your business to rank high in Google's local search results, it needs a Google Business Profile (formerly Google My Business). Your Business Profile is one of the single biggest drivers of ranking well...
Companies spend a lot on marketing. According to The CMO Survey, marketing now accounts for roughly 11% of the average company's total budget and more than 9% of its revenue, and that share has been climbing in recent years. When you're spending that much, the...
You've just had a child, and you're in love. A brand-new brainchild. You've outlined and executed your company's online marketing strategy. You step back and beam with pride, ready to watch it grow your business. You couldn't wait for this moment. So why are you...
It has never been more important to craft a website that people will remember positively. Some sources (including Mill for Business) put the number of websites well over 1 billion. Here are some tips to make yours stand apart from the rest. Create both evergreen and...
Have you ever noticed that sometimes you ask a question on Google and you're given the answer right in the search results, without clicking a link? Those are known as featured snippets: selected search results shown in a box at the top of Google's organic results....
Seeing your business listed high on the first page of search engine results for your chosen keywords remains an online marketing holy grail. You may even be targeting the coveted "position zero", the information Google highlights in a box near the top of the page, or...
As you further delve into digital marketing, you're hearing a lot about how PPC, or Pay-Per-Click, advertising can increase exposure for your business, help boost sales, or spread the word about events or special offers. It sounds important, and it sounds effective....
The digital transformation has left no industry untouched, and real estate is no exception. The digital age offers easy, low-cost access to a wide range of tools that let agents conduct nearly every part of their business from any location, including a virtual office....
Privacy controversies aside, Facebook remains a social media giant. It's still one of the most active platforms on earth, with more than 3 billion monthly active users. Somewhere in those billions is your market. That means it's not too late to build your company's...
