i7 Marketing Blog

Apr 21

What to Include and Omit in Your Digital Media Kit

Public relations can be a very effective marketing strategy. With the right story, your company will enhance consumer awareness of your products and services. It can help you increase the number of visitors to your website. It can bring you many qualified leads that you would not otherwise find, and it can generate sales. Most of all, public relations can yield a higher return on investment than many other types of marketing.

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Apr 14

How to Create Competitive Advantage with PR

When it comes to marketing, the spotlight usually shines on advertising. Television, radio print and digital ads show off your product or service. They broadcast your slogan. They share your customer testimonials and they promote your sales.

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Mar 31

5 Things You Need to Grow a Local Presence

Developing a local web presence is essential for your business to sustain a competitive advantage in your community and surrounding areas.

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Mar 26

4 Strategies to Prospect for New Customers Online

If you have an online business, prospecting is not only essential for your growth, it is also vital for your survival. Prospecting helps you find customers. And with customers come sales to fuel your cash flow and profits.

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Mar 10

Understanding the Landscape of Online Advertising

Online advertising involves the various ways you can make your internet audience aware of your products and services. Online advertising should be a major part of your strategy to gain Internet presence of products and services.

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Mar 05

How to Identify Your Customer’s Personality

Understanding the personalities of your prospects and customers can help you sell more products and services. It can also give you a competitive edge in the market.

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Mar 03

The Intersection of Legal and Marketing Strategies

When developing your marketing plan, there are more things to think about than just customers and sales. You must also consider the areas of law that can intersect with your marketing strategies.

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Feb 26

How to Make Your WordPress Website Mobile Friendly

Having a single website that enables you to connect with your audience from their desktops or laptops is no longer valid.

Today you also need a mobile website that allows you to connect with customers from their smartphones, tablets and other mobile devices. Fortunately for websites designed on WordPress, there are simple solutions.

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Feb 17

3 Things to Look for When Analyzing Your Marketing Intelligence

Marketing intelligence is an integral part of a successful business strategy. It provides your company with information that you use to better understand your customers, products, industry and competitors. Plus, it gives you the data to make decisions to gain and sustain a competitive advantage.

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Feb 10

7 Ways You Can Increase Sales with Video

Adding video to your marketing mix is one of the best strategies your company can make. That’s because your message is more effective in video, and demand for this type of media is increasing.

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