i7 Marketing Blog

Content marketing is growing in importance as a strategy to develop and sustain your Web presence. The Content Marketing Institute reports 42% of B2B content marketers in North America consider this strategy as effective compared to 36% last year. Furthermore, 93% of companies today do some type of content marketing, with only 16% of marketers that say it is not effective.

Public relations can be a very effective marketing strategy. With the right story, your company will enhance consumer awareness of your products and services. It can help you increase the number of visitors to your website. It can bring you many qualified leads that you would not otherwise find, and it can generate sales. Most of all, public relations can yield a higher return on investment than many other types of marketing.

When it comes to marketing, the spotlight usually shines on advertising. Television, radio print and digital ads show off your product or service. They broadcast your slogan. They share your customer testimonials and they promote your sales.

Developing a local web presence is essential for your business to sustain a competitive advantage in your community and surrounding areas.

If you have an online business, prospecting is not only essential for your growth, it is also vital for your survival. Prospecting helps you find customers. And with customers come sales to fuel your cash flow and profits.

Having a spokesperson to represent your company or organization is vital for your public relations and marketing. This is true regardless of your industry or the size of your company.

When it comes to social media, one of the most common struggles for small businesses is keeping their updates fresh.

Digital marketing agencies come in many sizes, levels of expertise, industry experience and regions of service. Some agencies are boutiques that focus on a few areas of digital marketing. Other agencies may provide a full range of services.

Today’s business world is moving at near light-speed when it comes to new communication technology. This is especially true with mobile commerce.

Online advertising involves the various ways you can make your internet audience aware of your products and services. Online advertising should be a major part of your strategy to gain Internet presence of products and services.